20 Nov 2022| ONPASSIVE
10 Misconceptions about Influencer Marketing
The brand message conveyed to the large audience; businesses are taking the help of key leaders who are promoting the brand with their influential leadership in the world. These leaders might be celebrities, doctors, top business management people, sportspersons, etc., Influential marketing goes in two forms of marketing, i.e., social media marketing and content marketing.
Influencer marketing is evolving much in the present world of business, and there is a massive demand for companies to promote their brands with the help of Influencers on social media platforms. The reason behind this step is due to pandemic half of the world population is spending their time in the social media platforms. And influencers have a huge follower’s base, so it is the right time. There are many myths about influencer marketing in the business world, let us discuss that in the below points.
Why Should Advertisers Focus on Influencer Marketing?
1. Influencer marketing is not only online content:
Yes! For example, if someone saw a movie and he is telling his experience of the film, in that way one can influence another person. Influencing can happen by anyone, and it is mainly happening through offline activities like anonymous word of mouth
2. Social media platforms:
There are millions of followers for many celebrities in the different social media platforms, with their follower’s base, they can influence many people by giving a small gesture. Whenever Oneplus phones come into the market, they will try to tell their brand message with the celebrity face. But apart from influencers, there are many groups and meme pages in the social media platforms, and they can also influence people in other ways of their follower’s base.
3. Bigger the audience more extensive the influencer market:
It’s a myth that business brands need to know, why because all products not sold as per the followers base, people have the typical mindset to buy something for example, if a brand is selling vegan products that might not be the same for mass-market interest. Brands have to opt for those who can exactly influence customers, and then only business objectives completed.
4. Paid for their contribution:
Yes! Professional celebrities who have the macro base of followers count they get paid for their influential services. However, nano influencers (less than 1000 followers) and micro-influencers (1k to 100k) are influence people mostly free, and they love what they are promoting.
5. Millennial and Genz audiences are the targets of Influencer marketing:
Audience demographics are critical in influencer marketing, why because as on average of 35% of Pinterest users are 30 to 49. And the typical age of Twitter users is 40. Around 40% of Facebook users in the US are 65 age and older. That is why a business needs to grab millennial, i.e., 1981-1996 born users. They are our potential customers, and the age group of 1997 to 2012 termed as the Genz. They are not so crucial to note, but they can also be an excellent source for businesses to develop in the routes of digital marketing.
6. Promoting Brand or Product:
Influencers are not the only term to promote only to the audience; they can also promote the business groups and marketing teams through direct dialogue. Marketing teams will be so happy when they collaborate with the influencer in promoting a brand or product, and this collaboration will lead to generating high numbers.
7. Predicting ROI Is Not Possible With Influencer Marketing:
In a territory brand influence, will be measured depending upon the sales impact, but it will be hard to note down the results exactly coming from the influencing market. It’s like with short term campaigns we cannot expect long term returns. That is why identifying correct data will make specific statistics to measure the exact results.
8. Brands have the power to manage influencer campaigns:
Day by day, there are many micro, and Nano influencers are farming to influence people, now a day’s leaders are more. To find out who is a real influencer in that it became a tough job. That’s the reason identifying a potential leader is become necessary, and macro-influencers have many followers, but in that active followers will be less than what brands thought about it. That is why they check the statistics of the brand with that influencer
9. It Is Way More Expensive Than What We Thought:
Influencer marketing is so expensive; they charge a high amount of fee from the brands based on their popularity and followers or subscribers. These are all will be very costly for businesses; for example, Indian cricket captain Virat Kohli charges 3 Crores per one post on Instagram.
10. Short term leadership:
Influencers work until they have an agreement with your business brands, for example, the contract time is over, and there was disagreement in the next contract they won’t stick on to promote your brand, they might go for other brands. Business brands should need to consider all these things, and they have to plan according to their marketing plan.
End of misconceptions:
We all knew influencers are leaders, and they promote the business all these times. Still, as per the market they influence the market as well they are not the only persons who run advertising campaigns apart from that word of mouth, people interest and micro-Nano influencers can also help in the process of business brand development.
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