In this article, we will be looking into ten different strategies that you can employ to promote your product to its fullest potential. There are various podcasts promoting strategies and you need to know the most effective way of promoting a product. We have compiled a list of ten different tips and strategies that you can employ in researching all the various tips and strategies for getting a podcast that is seen possible.
So without further ado, let us look into the ten strategies that you can successfully use to promote your podcast to its fullest potential.
Improving your rankings on iTunes
Did you know that iTunes accounts for nearly 70% of podcasts listens and downloads? It is crucial that in order to grow your podcast successfully, you have to utilize iTunes to it’s fullest potential.
Leveraging the audience of your guest
You have to make it easy for guests to share by creating snippets and quoting images. One of the best things that you can do is to make it easier for your guests to share and promote their podcast episodes. This also includes a series of shareable media such as pull quotes, images, links, and prewritten tweets and status updates. There is some interesting advice on how to treat the podcast promotion and there are many specifics which we have found out:
- Quality is greater than quantity
- Solving a problem that you’re facing
- Providing actionable insight
- Hustling to distribute with creation
- Leveraging your guest’s audience
Utilizing various ways of promoting on social media
It is important to promote on social media, using a vast variety of different ways and you can share rich media, soundbites, video, images, teasers, or anything that you can think of. Social media is a blessing in disguise and there is so much creativity and fun while promoting a podcast on social media.
For example, you can start by sharing an update on social media when the podcast goes live and then keep on constantly sharing. After this, you can pin your episode tweet or Facebook post by featuring the iTunes URL. You can also create quoted images in Canva or Pablo and also share them as standalone social updates with a link to iTunes.
You can also create 15-second soundbite clips which you can upload on Soundcloud and then try to share them on Twitter. Twitter has a great implementation of Soundcloud audio and people can also play the audio right from their Twitter stream. You can also tease the next episode 24 hours ahead of time and you can reshare the podcast multiple times. Posting on Twitter three times on the first day and twice on Facebook in the first week.
Releasing 3 episodes on your launch day
People usually binge at least 3 episodes on launch day and have given negative reviews from people who have listened to the first episode and are upset that there was only one episode. You must always try to publish 3 to 5 episodes when you first launch your podcast and the more the merrier. You need to start building your audience before you even release your podcast series.
Converting the audio into a YouTube video
You need to name your video ready with the help of potential SEO by promoting on YouTube. To do this all you have to do is convert the audio into a YouTube video and you can share the video on social media as well. With the help of closed captioning and transcripts, you will be able to get all the benefits of SEO as well.
Transcribing the audio
Transcribing the audio is an important metric that you should consider and you can also make your podcast more accessible to people who may have a hard time understanding.
Submitting podcasts to podcatchers and aggregators
You can also submit podcasts to podcatchers and aggregators in understanding how you can get your podcast to get featured as well. Some popular ones are:
- Podcast Addict
- Podcast subreddit
- Bello Collective
- Podcast Republic
Having a two-week rating party
You can also have a two-week rating party, which can make your two weeks with the launch of your podcast even more successful.
Finding partners to mention you
You should also be on the lookout for partners who fit into your niche and would like to promote your podcast by mentioning it.
Being a guest on other people’s podcast
Another great strategy is to be a guest star on other people’s podcasts! This will help you take advantage of the other podcast’s audience.
In conclusion, these are 10 different strategies for promoting your podcast. We hope you found this article informative in understanding how to successfully promote your podcast. Good luck. Thanks for reading!