This is the second part of the series of 18 tips to create better webinars. We will be continuing with the other nine tips on how to make the best out of your virtual events. Let us look into the next list of various tips on how you can create the best webinars possible!
10. Capitalizing the moment of attention to guide prospects easily:
In today’s market, your target audience’s attention span has reduced massively. This is a major accomplishment in advancing the conversation forward. You should always have an idea with a logical step in mind, of what you hope to accomplish especially to take the conversation forward. You can use call-to-actions to make your viewers perform certain actions. By making sure your positioning is apt for future prospects to advance their journey through their company.
11. Keeping track of questions asked to be used later:
You need to keep track of all the questions that you receive in your Q&A section, for the future. This can prove to be a treasure trove of great value, as this is an active place for your prospects to contribute to the thoughts of the conversation. You can also keep track of those questions and you can follow up with them to make sure that your concerns have been addressed completely. You must be able to share questions with your content team to develop new blogs, eBooks and videos!
12. Never overlook cross-promotion opportunities
You should never overlook cross-promotional opportunities to promote offers, you must always use your webinar in promoting a future webinar. You can promote an eBook, white paper, or even infographic. This will give you an opportunity in encouraging listeners with a specific piece of content, that addresses the questions.
13. Always remember that you’re talking to humans
You should always remember that you’re talking to humans and should avoid making your webinars too robotic. If you add that personal touch to make it human, you will receive a better response from your audience.
14. Providing time stamps of your webinar in the follow-up mail
You need to provide time stamps for people who might have missed out in your follow-up mail. This will help to make it even more digestible as chunk sized information for people who have missed out on your webinar. By simply providing a timestamp, this will ultimately go a long way to make life ultimately easier for your audience.
15. Always repurpose your webinars into an eBook, blog, infographic or videos
You need to make sure that your webinars are repurposed into other types of content such as an eBook, a blog, infographics, or videos. This will help you appeal to a wide variety of different preferences for the content team. You can also go for the reverse-engineering approach by creating blogs, whitepapers on the basis of a webinar.
16. Sending out related content with a follow-up email
You must always send out related content with the help of a follow-up email for your audience, that has attended your webinar. This is a step in the process of post-webinar emails that you shouldn’t miss out on. It includes curating content recommendations, which can help you further your engagement even further. The most beautiful aspect of this tactic is that you can successfully capitalize on the interest of the audience, to engage your audience.
17. Measure your on-demand webinar views based on content consumption after the event
It is incredibly important that you successfully measure your on-demand webinar views. This is based on content consumption after the event. This will help you make your webinar live and much more successful. It is important to make sure that the understanding of how your target audience is engaging with the webinar on-demand. This will help you make your event even murkier than ever. Your tech stack must include a tool in understanding your content consumption data. By doing this the data can help you in making the most out of every interaction.
18. Sending out a brief survey to learn what your audience does and doesn’t like
It is very important to send out a brief survey in learning what your audience does and will help you understand it better. One of the best ways to figure this out is if you just have to ask. You must also consider sending out a brief survey in your follow-up email in understanding the different parts of the webinar. This will also give you an idea of which aspects of the audience can be improved.
In conclusion, these were the other nine tips in creating better webinars. We hope you found this article informative in understanding, the various tips to create better webinars, to make sure that you get the most out of creating the best webinars possible, you should consider working with ONPASSIVE. Good luck with creating your webinars.
Thanks for reading!