You will see a massive jump in your conversion rate only when you have unique solutions in your online store for the problems not many have an answer.
Likewise, special fixes to increase your sales could be improving a poor quality product, decreasing the product price because your visitors are comparison shoppers. This also means you are refining the checkout process or having high-resolution product photography because an important feature was previously unseen.
So how is that you try and find out these revenue-impacting growth opportunities?
You ask the right questions at the right time! Successful people ask better questions, and as a result, they get better answers.
Tony Robbins, a performance coach once said.
There is a saying in the business parlance – You discover what matters to people by hearing from them what matters.
While offline stores have the benefit of face-to-face conversations with their customers, for online stores, you need to have a system that gets people talking when it matters most.
Asking the right questions to the right people through the right website survey can yield the right answers and the right results as well to boost your online success. ONPASSIVE, an AI-powered smart business solutions tool can make this simple with a variety of quick-to-integrate widgets that you can trigger at the perfect time.
If you are looking to bounce back from a sales chart that is nothing to write home about, follow these five simple questions and do a complete business turnaround.
1. Where did you first learn about us?
Google Analytics’s e-commerce tracking is the best way to identify the source of most of your sales. The first discovery point could be a radio advertisement or a conversation with a friend. Someone can learn about your store from an unlinked mention in a popular forum that leads some to Google search your brand name.
Analytics tells you the sale originated from organic search, but it was the forum post. If most origins of discovery come from an offline customer word-of-mouth referral, you would learn the social nature of your product. This presents multiple chances to skyrocket sales
2. What are you unsure about with your purchase?
You could feature this website survey question on your cart page. If a customer has been spending over a couple of minutes on a product page, you could trigger the above question to prompt an action from the customer.
An average of 65 % of customers abandons the cart which means 65% of people who add an item to their cart do not complete their purchase. This is the biggest revenue-suck for e-commerce. Being proactive during the customer’s cart abandonment is better than being reactive with just abandoned cart emails.
Related: User-Generated Content: Why It’s Effective and How to Use It
3. What other information would you find helpful on this page?
This feedback question is apt on any page of a website, not just an e-commerce product page. If you put it on your about page, you could learn people are searching for your contact information. Even though your contact details are on a contact page, adding them to the about page may boost conversions from the added trust.
If you don’t have a section on your product pages that let people ask questions, a website survey that pops up after one-minute provides interested visitors the opportunity to ask a burning question. You then take the answer to their question and integrate it into the product description. The continuous improvement will jump up your conversion rate.
4. What other options were you considering before buying from us?
This question works wonders for players in the competitive market. A single product can be bought from any online competitor. The goal of the question is to figure out what you need to do to tip over interested visitors into becoming a customer.
5. What convinced you to buy from us?
This ultimate feedback question is to ask on the order confirmation page. This is akin to the previous question but will give you the ideas to position your store. Many start-up stores try their hands in everything. The result is mediocre results everywhere. But when you find your biggest buyers and know what they require to buy from you, your marketing becomes effortless.
Gordon Cotman
4 years ago