Digital marketing has changed the world of marketing ever since it came into existence; several digital marketing solutions have helped brands to reach to the top. Over the past few years, the competition in the marketing industry has grown tougher; it has become very hard for a rookie business to take a stand. Many digital marketing trends are evolving with the advancement of technology, but here are a few digital marketing solutions you can’t ignore:
Before we get into important other digital marketing solutions, there are a few questions you need to answer – do the strategies you use align with your customer personas? Is it important to build your strategies on customer personas? Well, yes. In this digital era, if you are not approaching your customers with personalized content, they will be less interested in your product and are less likely to buy your service.
#2 Artificial Intelligence
It is a sin to ignore artificial intelligence in marketing. Thanks to Alexa, I can switch off the living room lights from my bedroom. Jokes apart, AI have helped many industries grow and raise their victory flags. A digital marketing company using AI can go a long way. It is good at creating and handling huge data. In marketing, if you have access to your desired data and the right tool to work with it, you can reach out to the right customers that help in expanding your business.
#3 Programmatic advertising
Managing a huge campaign of ads is a full-time job, it is hard for a fully-fledged advertising team to handle those many numbers of ads all alone. Due to this, many companies have let AI do the work. Programmatic advertising is a new way of buying and placing ads based on targeting algorithms. The main difference between programmatic advertising and the existing one is that programmatic happens in real-time. This method has high chances in improving your ROI.
#4 Video Marketing
Video marketing has been one of the important tactics for legends in marketing. Online marketing business relies upon video marketing because it is an efficient way to reach out to customers. Based on a recent study, it is said that video marketing will make up more than 85% of all consumer internet traffic. Video marketing isn’t all about building Hollywood movie type videos. It is about the content that is informative and story-driven.
#5 Next- Gen SEO
Google has advanced a lot more than it was yesterday. Yes, Google can understand user intent better than ever before. Its algorithms can help with understanding the user’s context, such as the search history, user’s location, and other personalized information, into the search equation. With the help of the latest update, Google claims that it can prioritize fast-loading websites over slow-loading ones when ranking them in search results. These are the best solutions you can employ in your online marketing business.
As you can see, there are many promising digital marketing solutions to fly your marketing plane higher in the clouds. Employing the right ones will get you to your destination.