In today’s digital age, businesses are constantly looking for ways to stand out from their competitors. One way to do this is by using branded links. Branded links are shortened URLs that contain a business’s name or a relevant keyword. They are an effective marketing tool that can help businesses improve their online presence and increase brand recognition.
In this blog, we’ll explore five reasons your business needs branded links.
- Boost brand recognition
Branded links are an excellent way to boost brand recognition. Using your business’s name or a relevant keyword in your links reminds customers of your brand every time they see it. This can be particularly useful in situations where your links are shared on social media platforms or in email marketing campaigns. Customers who see your branded links will associate them with your brand and be more likely to remember your business in the future.
- Increase click-through rates
Branded links can also increase click-through rates. Studies have shown that branded links receive more clicks than generic links. This is because customers are more likely to trust a link that contains a recognizable brand name. By using branded links, businesses can improve the effectiveness of their marketing campaigns and drive more traffic to their website.
- Improve search engine optimization
Another benefit of branded links is that they can improve search engine optimization (SEO). SEO is the activity of optimizing a website for it to appear higher in search engine results pages. When businesses use branded links, they create backlinks to their website. Backlinks are links that point back to a website from other websites. A website will rank better in search engine results in pages with more backlinks. By using branded links, businesses can improve their backlink profile and improve their SEO.
- Track link performance
Most branded link tools come with analytics features that allow businesses to track how many clicks their links receive, where the clicks are coming from, and other relevant data. This information can be used to optimize marketing campaigns and improve overall performance. Branded links also make it easier for businesses to track link performance.
- Protect your brand
Finally, branded links can help protect your brand. Anyone, including competitors or spammers, can use generic links. By using branded links, businesses can ensure they are associated only with their brand. This can help protect against phishing scams and other malicious activities that harm a brand’s reputation.
How to create branded links?
Creating branded links is easy. There are many branded link tools available that businesses can use to create and manage their links. These tools allow businesses to customize the links with their brand name or a relevant keyword and provide analytics features to track link performance.
When creating branded links, choosing a relevant keyword or phrase that accurately represents your business is important. This will help customers remember your brand and improve click-through rates. It’s also important to keep the link short and simple. Long links can be difficult to remember and share, which can reduce their effectiveness.
Creating Branded Links with OTRIM
ONPASSIVE’s OTRIM is designed to help businesses stay competitive in the rapidly evolving digital landscape. With its advanced algorithms and machine learning capabilities, OTRIM can trim URLs in bulk, identify broken and spam links, and provide link click metrics. The link click metrics show the device type used to open a link, the user’s geolocation, the browser type used, and the social media platform from where the user has clicked the link.
OTRIM helps businesses improve their online branding and increase visibility. Branded links are shortened URLs that contain a business’s name or a relevant keyword. They are an effective way to improve brand recognition and drive more traffic to a business’s website.
ONPASSIVE’s link management platform makes it easy for businesses to create and manage branded links. The platform offers various customization options, including customizing the keyword and preview. The platform also provides analytics features that allow businesses to track link performance and optimize their marketing campaigns. Use ONPASSIVE’s OTRIM to take your brand’s online presence to the next level.
Wrap Up
Branded links are an effective marketing tool that can help businesses improve their online presence, increase brand recognition, and drive more traffic to their website. By using branded links, businesses can also improve their search engine optimization, track link performance, and protect their brand. With so many benefits, it’s clear that branded links are a must-have for any business looking to improve its online presence.
ONPASSIVE’s OTRIM and link management functionalities are powerful tools that help businesses stay ahead of the curve in the ever-changing digital landscape. With their advanced algorithms and machine learning capabilities, OTRIM can help businesses optimize their website and social media profiles. In contrast, ONPASSIVE’s OTRIM can help businesses improve their online branding and visibility. By using these tools, businesses can improve their online presence, increase revenue, and stay ahead of the competition. So, if you haven’t already started using branded links, it’s time to start!
For more information on OTRIM, visit www.onpassive.com.
