The future is already here. Time machine? No, that’s way too far from us but for now, we have artificial intelligence which has given rise to a revolution in the world of technology. We have implemented AI in our daily lives, from our Google Assistant and Siri to sat-navs guiding us with traffic updates. Artificial intelligence is not only limited to robots, but it can also be a program that helps in small data analysis which can turn data into knowledge. Such a program or technology can be implemented in several sectors like medical, marketing, education and whatnot.
AI in online marketing has created quite a buzz around us lately. How is AI helping in providing a successful digital marketing strategy? And even if it is helping, how to harness the power of it? Let us find the answers to the above questions as we read on.
So, what are some of the key advantages of AI in digital marketing and how to implement it?
Huge amount of Data is AI’s Breakfast
Artificial intelligence can work on large amounts of data with fast, iterative and intelligent algorithms, helping the software to learn on its own from the previous patterns or features of the data. With the whole world running on data, it is now a futile job for humans to work on the data taken from billions of people. Online marketing is all about expanding and gaining as many leads as possible, and when the number gets too high, it can be challenging for us to keep up with it. This is where AI comes, make use of it to collect and analyze a huge amount of data providing better online marketing solutions.
AI Builds a Bridge to Target Audience Easily
We saw how AI can play with a large amount of data. With this power, AI can quickly understand your audience’s demographics and behaviors. This will help a lot in online marketing where you can predict the future decisions of a certain sector of the audience as to what product they might choose and what are they really interested in. Of course, it works on logic and we know that the human mind is fickle. AI is taking its time and learning all the 27 human emotions to perfect the behavioral data to maintain accuracy in targeting the audience. AI is a masterpiece and it has all the capability to create another masterpiece.
AI Allows Marketers to Provide a Much Personalized Service
This is one of the best online marketing solutions provided by AI. With AI it is easy to understand your collected data, you can help customers with more personalized service in real-time. For instance, an e-commerce business shows product recommendations while a user is searching for some product based on the customer’s previous pattern or purchases. AI is not only limited to online businesses, it can also be used in physical stores providing suggestions that help customers to find what they need or to help reduce long queues in aisles, giving customers a faster checkout experience.
AI has reached a level where data collected from a food delivery app can be used to predict when a certain customer feels hungry based on his daily routine and allowing the app to send a push notification at the right time. With several promising advantages of AI in online marketing, you can achieve greater success and take your business to another level.
Brian Thornton
4 years ago