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In this article, we will be looking into the 6 steps that you would need to follow to write a simple copy, which sells. We will be understanding all the main aspects that go into figuring out the ultimate goals that you need to accomplish while writing copy. So without further ado, let us look into the different ways, you can write a copy that is aimed at selling to your audience.

1. Have only one goal

The fundamental difference between simple copy and a complex copy is the word one. Everybody wants their sales to copy to close, but until you’ve got a short, specific, and singular goal, it won’t. You need to discipline yourself to stick to a particular call to action while having a strategic purpose in mind. You must know about your purpose for all the types of content that you need to know such as the purpose of every piece, item, and event.

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2. Only have one audience

True simplicity comes down to singularity: the singularity of purpose and singularity of the audience. It is important to know that the people who you are not selling to is just as important as who you are. You must be able to qualify your audience, by focusing and narrowing down your audience. You must ensure that your audience should be specific.

3. Always Make it conversational

Most of the communication errors usually occur on paper that we don’t make in conversation. This is also especially true when it comes to not being simple. You must also communicate with your audience rhythmically, informally, and naturally. It is important to not get caught up in long, complex sentences while trying to sound smart. To combat complexity, your best tool is a conversation and by just enlisting the help of an editor, you can ask them about their opinion. You will be able to make sure that your copy is conversational, by reading out the copy out loud!

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4. Avoiding jargon

Jargon is something that needs to be avoided at all costs, as most people will not have an idea of what you’re talking about. With insider vision, you will always tend to cling on to things that you don’t have any idea about. Sooner or later your insider vision will turn into insider language, so it is not a good idea that you use bland buzz words such as synergy and core competency, to be banned forever.

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5. Reduce your adjectives and your adverbs by half

It is important to reduce your adjective and adverbs by reducing it in halves like adjectives and adverbs do not add any information and simply take-up space. You need to write what you mean and mean what you write. Adverbs must be used to make sure they are pretty and unique to add boldness to the language.

6. Cut out your content

Achieving simplicity is only possible through cutting through the content and involves digging through the massive depth of the complexity. Preaching the concept of “Less is More” may be more simple to talk about than actually put into practice. Think about it like this: to cure gangrene you gotta get past the rotten bits and into the pink. Deep into the pink. If you don’t feel it when you cut, you’re still just messing around with the dead stuff.


In conclusion, these are the 6 steps that can help you write the most simple yet effective manner to make sure that your copy sells. We hope you found this article informative in understanding, how to create effective copy.

Thanks for reading!

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