In this article, we will be looking into nine social media goals that you need to set for your business. This article is part one in the series, so stay tuned to the next section. We will be looking into each of the main goals in-depth to track and measure the results. One of the essential parts of social media success is for the various purposes and targets that you need to set for your team.
It is hard to know exactly how your social media strategy performs without iteration, especially while moving forward. Let us take an in-depth look into understanding specific super-actionable results. You need to make sure that you share many super-actionable social media goals, especially in achieving great things. There are various social media goals that you can utilize to help your team track and measure results.
What are the various social media goals to set for your business?
Social media is not just a marketing tool, as it can affect every aspect of the business. Social media acts as an essential key channel, especially for brand awareness, engagement, lead generation, customer support, and much more. Setting goals is incredibly beneficial. It can have a significant effect, especially on the performance of an individual’s performance and happiness.
Let us look into the significant social media goals that you need to set for your business to achieve the best results possible:
Increasing brand awareness
Increasing brand awareness should be one of the most important goals that are an essential metric for any business. Brand awareness remains one of the main reasons why marketers use social media. Did you know that, on average, a person spends nearly two hours on social media every day? Social media has enabled marketers to have a more quantitative understanding of the brand’s presence, which reaches the online world. Now, a majority of the social media platforms provides you with the data on how your content has been performing. It allows you to report your online presence more accurately than ever!
Here are the critical metrics to keep an eye out for, to measure brand awareness:
- Followers count: What is the total potential of the people that you hope to achieve?
- Reach of social media posts: What is the number of people that you need to reach out to every day, week, or month?
- Mentions, shares, and RTs: How many people are talking about your brand or just sharing your social media posts.
Driving significant traffic to your website
The next step involves driving significant traffic, especially to your website or blog, which can quickly turn leads into your customers. Did you know that three out of five marketers use social media to distribute the content and drive traffic to your websites?
Here are the various metrics that you must keep an eye out to measure traffic consistently:
- All the traffic from social media
- Number of shares from the overall traffic
- Bounce rates
- Clicks on social media
Google Analytics is one of the best tools and methods that you can use to measure web traffic.
Generating new leads
Lead generation is used by companies that usually have a long sales process, primarily by enterprise software companies. Lead generation is a way of warming up potential customers to your business by getting them on the path to become buyers eventually. Some of the various metrics that you can effectively take account for a while generating leads are:
- Personal information (primarily email addresses)
- Downloads through gated content
- Clicks through lead-generation social media posts
- Conversions of leads through social media
You can easily track social media through lead generation, which can help you track conversion goals through Google Analytics reports. Some of the various analytical tools which can give you all the information that you need are KISSmetrics and Mixpanel.
Growing revenue through sales or signups
In case you do not have a long sales process, you can use social media to turn your audience into paying customers directly quickly. Social media advertising, such as Facebook ads, has become an increasingly popular strategy to boost sales.
Here are the various metrics that you should keep an eye out for:
- Revenue from ads
You can easily track revenue through Google Analytics by quickly setting up a new goal conversion. However, you would need to assign a dollar value to each conversion and Google Analytics’ Ecommerce tracking.
In conclusion, achieving social media goals should be on top of any person’s bucket list, in regards to the branding for an organization. We hope you found these social media strategy tips useful for your business. Stay tuned for the next article in the series, for the remaining goals that you can set for your business.
Good luck. Thanks for reading!