An interactive analytics application enables clients or users to run complex queries across complex data landscapes in real-time. The application uses the analytical capabilities of Business Intelligence technology to present a massive volume of unstructured data through a graphical or programming interface to provide instant insights. 

These insights can also be changed by modifying and re-calibrating input variables through the interface. To provide immediate insights, interactive analytics applications present massive amounts of unstructured data at scale.

In other words, interactive analytics is a type of real-time analytics that can process massive amounts of unstructured data at high speeds and scale. It allows users to run complex queries in real-time across complex data landscapes.

Interactive analytics can query stored data sets, regardless of their complexity, in addition to handling large amounts of data. Usually, such queries take a long time to complete, but interactive analytics speeds up the process by going beyond standard tables to return faster results. 

Why organizations need an Interactive Analytics App?

Large datasets are increasingly being visualized as observable human reports to gain timely awareness and quick insights from the data. An interactive user interface is a must-have tool that allows users to examine data from various angles and inspect the results from the broadest perspective to the tiniest granularity. 

The front-end must be able to generate new requests on the fly, and the results must be computed and delivered within seconds to enable this type of interactive user experience. Because an OLAP-style query on a Big Data platform can take tens or hundreds of seconds to complete, a solution that can meet the stringent latency requirements of interactive visualization front ends is required.

Data is crucial and required by every organization to make numerous decisions. The amount of data available is growing all the time, and getting the most in-depth analytics about their business activities necessitates the use of technical tools, analysts, and data scientists to explore large data sets and gain insights from them. Interactive analytics applications simplify quickly and at scale obtain and build reports from large unstructured data sets.

Build an Interactive Analytics Application with these Top 5 Tools

Organizations must develop interactive analytics applications to gain quick insight that will aid their operations. Interactive analysis applications work best with easily accessible and centralized data in a data warehouse; thus, analysis tools that make building applications simple, effective, and efficient are required.

There are a lot of tools available right now to assist with the development of interactive analytics applications.

The following are the top 5 trending tools that help to build an interactive analytics application:


A snowflake is a tool that strikes the right balance between cloud and data warehousing, particularly as data warehouses such as Teradata and Oracle become prohibitively expensive for their users. Snowflake is also simple to use because the typical complexity of data warehouses like Teradata and Oracle is hidden from users.

The Snowflake architecture allows scaling storage and computing independently. Furthermore, the sharing feature enables organizations to share governed and secure data in real-time quickly. It also allows customers to use and pay for storage and computation separately

In comparison to traditional warehouses, it is more secure, flexible, and requires less management. Snowflake allows users to unify, integrate, analyze, and share previously-stored data at scale and concurrency through a management platform.


Firebolt enables engineers to create a sub-second analytics experience by delivering production-grade data applications and analytics. It is designed for scalability: it can be easily scaled up or down in response to an application’s workload with just a click or the execution of a command.

Because of its decoupled storage and computing architecture, it is scalable. Firebolt can be used programmatically via REST API, JDBC, and SDKs, making it simple to use. When compared to other popular tools for creating interactive analytics apps, Firebolt is lightning fast.


Druid is an Apache real-time analytics database. It’s a high-performance database built to support the development of modern data applications. Druid was built from the ground up to support workflows that require quick ad-hoc analytics, concurrency, and instant data visibility.

It’s simple to integrate with existing data pipelines, and it can stream data from popular message buses like Amazon Kinesis and Kafka. It can also load files in batches from data lakes like Amazon S3 and HDFS. Druid is designed to run on public, private, and hybrid clouds, and it uses indexing structures, exact and approximate queries to get the most results in the shortest amount of time.

Google BigQuery 

Google BigQuery is a multi-cloud data warehouse that is both serverless and cost-effective. It is highly scalable because it is designed for business agility. During the first 90 days, it gives new customers $300 in free credits. BigQuery goes even further by providing free 10 GB of storage and up to 1 TB of queries per month to their customers.

Users can gain insights into predictive and real-time analytics thanks to the built-in machine learning. Data stored on Google BigQuery is protected by default and customer-managed encryption keys, and you can easily share any Business intelligence insight derived from it with teams and members of your organization in a few clicks.

Amazon Redshift 

Amazon Redshift is a popular data warehouse that is quick and easy to use. It’s a cost-effective, fully managed, and scalable data warehouse service for analyzing all of your data with existing business intelligence tools. It integrates easily with the most popular business intelligence tools, such as Microsoft PowerBI, Tableau, and Amazon QuickSight.

It is designed for datasets ranging from a few hundred gigabytes to a petabyte or more, and it, like the other data warehouses on the list, costs less than $1,000 per terabyte per year. When compared to traditional data warehouses, this is a bargain. Amazon Redshift ML can also create, train, and deploy Amazon SageMaker ML automatically. With Amazon Redshift’s capability, you can also get real-time operational analytics.


Organizations need Big data technologies to enable their analysts and data scientists to interactively explore and build BI models and reports over large data sets in order to get the most detailed analytics about their businesses. 

Interactive analytics helps data teams do this by allowing them to analyze large unstructured data sets, create reports with their BI platforms, and thoroughly interrogate and forensically examine their data to find the best and most relevant insights to help their business.