In this article, you will learn about email marketing and is an excellent method of reaching out and connecting with your leads. Now you can nurture leads as well and turn them into customers, over other marketing channels.
We will help you in the entire process of helping you set up your email marketing funnel, by acquiring sales and generating leads. Some of the most popular automated email marketing softwares are MailChimp, Intercom etc.
How can you define email marketing?
This form of email marketing can be defined as a highly effective digital marketing strategy, by sending emails to prospects and different customers.
These marketing emails help to convert potential users to customers. The emails also help build a genuine user base who would be fans of your business.
If you consider the company Apple, it too started out as a garage business before becoming a leading technology company. It has an extremely wide user base of people who consistently and exclusively use their products.
So, let’s get started with our email marketing guide, which will help you in understanding how to run successful email marketing campaigns to build your email list.
What is the importance of email marketing?
Email is one of the most effective methods of nurturing leads and is one of the best ways of converting them into customers. The 3 main reasons why email is so invaluable is:
- Best communication channel:
It is a well-known fact that 99% of consumers check their email daily, so it is a great communication channel as a whole.
- Customizing your own email list:
Email gives you better benefits compared to social media, as your social media account can be suspended or deleted at any time. However, in your email list, you can have all your leads accumulated in one place for easy access.
- Higher conversion rates:
An email has much a higher conversion rate compared to other forms of social media. It is a well-documented fact that people buy and spend more than 138% more than people who do not receive email offers. With an ROI of 4400%, email marketing has at least three times higher returns than social media.
Email marketing’s most successful method of increasing your leads by growing your list is with the help of a lead magnet. A lead magnet can simply be defined as an offer created for your customers, to generate leads.
Creating a lead magnet is very simple, it has to be attractive and costs nothing for you to create. Some forms of lead magnets are:
- MP3 files
- Free trials
In conclusion, this was a brief explanation in understanding the fundamentals of email marketing. You can get started on building your email lists with this technique. Good luck with your email marketing campaigns!