If you are a new company, influencer marketing can help you raise brand awareness and get the word out about your company. As a new brand, however, it can be difficult to find influencers and connections to get started with an influencer marketing campaign.
Influencer marketing can assist new brands in gaining a larger audience, increasing sales, and raising awareness. All of these are necessary for the new brands’ long-term success. Influencer marketing can also assist you in learning more about potential audiences and how to market your brand effectively to them.
Content Marketing To Create Brand Awareness
Marketers create content in order to persuade and engage customers. Online content and social conversations have a significant impact on how and what people choose to buy when it comes to consumer spending. Modern consumers, on the other hand, are skeptical and tech-savvy. They lose interest and move on when something smacks of “ad.”
A single positive recommendation from a trusted source can elevate even the most beautifully written copy or most engaging video demonstration, regardless of your industry. While brand-created content is valuable and can help customers trust you, the most compelling content comes from people your customers already know and trust.
In this new social paradigm, bloggers and influencers with large social media followings are the new social media stars.
Many brands are now following the concept of collaborating with these bloggers and other active social media users, which is termed “influencer marketing”. It is based on the idea of identifying influencers in your niche who can help you create and distribute relevant content in an authentic and transparent manner.
How To Identify The Right Influencer For Your Marketing Campaign?
Influencers can be used to promote any aspect of your business, from the product to the customer service. If you’re looking for influencers for upcoming marketing campaigns, this is the place to go.
When it comes to identifying influencers for your brand, the following are some of the most important qualities to look for:
- Relevance Of The Content
Before looking at unique visitors or other static metrics, consider how well a blogger’s content aligns with your message. Look through the archived posts of that blogger to get a sense of the type of consumer they are.
Do you want budget travellers, fashion lovers, or coffee drinkers? Is it a part of your brand’s personality to use profanity or be provocative? These are far more critical factors to consider when evaluating an influencer’s content and audience than traffic.
Most marketers seek content that not only aligns with their brand’s values, but also content which allows them to bond with their audience by upholding them. Make sue that the content promoted by the influencers is relevant to your industry. These are signs that your values are aligned.
- Social Media Reach
Reach is an important metric to consider, even if it isn’t the most important. The influencer’s traffic and followers are only valuable if they reach your brand’s target audience. Marketers should, however, resist the temptation to use unique visitors alone as a metric of reach.
It’s also crucial to think about what other social media platforms your customers use. A travel blogger with a small reach, for example, is more influential than a food blogger with 100,000 unique monthly visitors. If you’re a food or fashion brand, having a large following on Pinterest or Instagram could be more valuable than having a large fan base on Facebook.
- Credibility In Your Industry
You can get a sense of an influencer’s level of familiarity and authority with topics your brand cares about by looking at their content and comment threads. Check if their comments sound well-informed and demonstrate a thorough understanding of the most critical issues relevant to your industry.
An influencer’s list of followers and whom they follow is another place to look for this information. This indicates that you and the other person are on the same page. If many of their followers are inactive or even fake accounts, then that’s not a good sign. Therefore, it is always crucial to look for thought leaders and publications your company reads regarding whom they follow.
- Engagement On Social Media
While we all understand the value of engagement, it’s also critical to ensure it’s the right kind of engagement for your company. Examine whether there is a discernible difference in engagement between sponsored and non-sponsored posts when an influencer uses the hashtag #Ad. To put it another way, look through an influencer’s feeds for their most popular posts and evaluate those that don’t have thousands of Likes.
These kinds of details reveal an influencer’s ability to connect with an audience that not only shares your brand’s beliefs but does so authentically. Look for influencers who post about issues your company cares about and get the same or more engagement on those posts as they do on the rest of their feed.
This way, you can ensure that the influencer’s brand aligns with yours, resulting in a one-two punch that will appeal to both audiences.
- Authenticity
This may seem counter-intuitive, but bloggers with a lower percentage of sponsored content are more trustworthy and appear more genuine. Straight product reviews are less reliable than personal stories that include genuine use or mention of a product, service, or brand.
More shares and comments are generated by compelling, engaging stories than deals and product reviews. This type of content is highly engaging for readers, authentic for the blogger, and connects the health brand sponsor to a genuine health-related discussion among a large audience.
Whatever your industry, you can work with bloggers to produce high-quality, authentic content that your target audience expects while also associating your brand with it.
Conclusion
Influencer marketing can assist you in generating the necessary buzz for your business to grow. Begin by reaching out to a few influential people to see if they’d like to collaborate with you. You’ll be able to apply what you’ve learned from each campaign to achieve even better results the next time around. Your campaigns can be successful if the right influencers are involved.
However, to achieve the best results, you should concentrate on developing long-term relationships with your influencers.
