Speed of landing page affect a lot on the conversation rate, and you might lose a customer if your mobile site page takes more than 3 seconds to load. Optimising your landing page with AMP enhances your customer experience.

What is AMP?

Google developed AMP (Accelerated Mobile Pages) in October 2015, an open-source framework and a website publishing technology for better and faster experience on the mobile web.

On May 2015, Instant Article an in-app publishing platform by Facebook launched and four months later, Google announced its own. However, with time, it has become a platform which can deliver the content directly and quickly from the search

How do Accelerated Mobile Pages Work?

Instant Article is an in-app platform, and AMP is an open-source framework which makes it easy to access. AMP consists of three Components.

AMP HTML:  AMP HTML applies a set, but centrally managed tags but some aspects like forms are not applicable to ensure fast speed. Browsers have an easier time reading AMP HTML because it’s specific and designed to avoid the common coding issue.

AMP JavaScript: AMP restricts any other JavaScript apart from APM script which optimised the moment page starts to load and provide fast page loading speed.

AMP CDN: AMP Content delivery network is also known as AMP cache; it fetches all AMP content and caches it for the fast speed of landing page; it doesn’t allow opt-out option.

But if you don’t have any coding experience, you can still apply AMP with the use of CMS platforms. You need to download the available Google AMP plugin to make your page AMP-optimised for faster speed.

Initially, AMP was for the website with heavy content like blogs. Use of AMP on blog pages has many advantages for the site owner and of course for the readers.

Why should a website which is content-heavy use AMP?

Less Bounce Rate:

A study by Tractus on factors contributing to the bounce rate says that 1-sec delay in page load increases the bounce rate by 8.3% and decreases the page view by 9.4%. Use of AMP on the pages of your website can enhance your readers reading experience and performance of your website.

Better Mobile SEO rankings:

There is always an increase in page speed, visitors and stay time whenever any website implements AMP. These are also among the few factors which Google consider while ranking a page. AMP also help your website gain more visibility as to whenever any AMP-enabled page is displayed it also displays a lightning icon which helps to show another result as well.

Easy Tracking:

AMP pages come along with analytical tools which help the owner to track visits, click on links and conversion. To understand which content is getting higher views or for which particular topic traffic is coming.

The landing page loading speed is a significant factor which enhances user experience, particularly when you are seeking to drive conversions. Knowing the significance of this, Google introduced AMP for landing pages. Websites can significantly increase the performance of their landing pages with the use of AMP.