All You Need to Know about AI’s Role in Content Marketing

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Content marketing has changed considerably in the past few years and is projected to do so in the coming years. As such, content marketers need to identify innovative strategies to scale content production without compromising the quality of the content. It is where the real need for artificial intelligence comes into play.

Artificial intelligence is the apt solution to this content curation challenges and is likely to be a part of the next digital revolution stage. The AI, language generation system, has made content curation more effective for marketers these days. Besides, AI’s strength to balance unique content with different platform users can undoubtedly bridge the data and meaningful connections. 

However, the fact is that AI language generation comes with both benefits and limitations. In this article, our research analysts have outlined key insights on natural language generation (NLG) and how artificial intelligence-powered NLG system helps in content marketing.

Natural Language Generation: What it Mean for Content Marketers?

Over the past few years, a natural language generation system in content marketing has made tremendous progress. It is because of its increasing ability to interpret text, summarize articles, and engage in conversation.

Additionally, in content curation and marketing, language generation system helps in:

  • Generating content without human resources
  • Enhancing operational efficiency
  • Creating content variations based on customers’ needs and requirements
  • Reducing the overall time required to generate colossal content

AI in Content Marketing: A Friend or Foe?

Artificial intelligence helps marketers cope with some of their tasks better than humans. But, it does not mean that AI will eliminate humans in the job market. Artificial intelligence-powered natural language generation system functions on various algorithms, which require human support.

Pros of AI-based Content Marketing

  • Enhanced customer experience – Artificial intelligence provides personalized recommendations to customers. The recommendations are mainly based on customers’ past behavior and buying patterns. This eventually helps marketers in enhancing customer service and experiences.
  • Reduces human tasks and saves time – AI can complete tasks faster than humans. Besides, AI ensures to provide fewer errors compared to humans. As such, it spares more time for humans to perform creative or demanding tasks.
  • Range of tasks – In content curation, artificial intelligence can substitute numerous work types, from creating content ideas to producing the content itself.
  • Future opportunities. AI is a technology that is evolving continually. So, it’s inevitable that the future of AI and marketing is full of infinite extraordinary possibilities.

Cons of AI-based Content Marketing

  • Lack of creativity – As AI-powered natural language generation system works entirely on algorithms, its creativity cannot go beyond the data fed. Consequently, transforming people’s emotions into relevant content is altogether alien to AI.
  • AI is not entirely trustworthy – Although all significant businesses have started leveraging AI in their business initiatives, some are still uncertain that AI is reliable.
  • More bugs – As AI natural language generation systems perform thousands of actions in just one minute, it’s definite that there will be mistakes. For instance, a typo in one post will instantly be shown to all the customers.

How Can AI Assists in Content Management 

#1: Automates Natural Language Generation

At this time, AI is not in a place where you can utilize robots to write entire articles for your company’s blog. However, AI can create small data-specific content pieces, including tweets, news updates, and much more, using the NLG system. As the NLG system can translate complex data into human language, marketers can also use them to write product descriptions and tailor customer satisfaction reports.

#2: Improves Personalization Efforts

Two out of five marketers report an increase in customer engagement due to personalization. Thanks to artificial intelligence. The big news is that AI can help an organization in personalization and customer engagement. For instance, marketers nowadays can employ AI-powered tools to create personalized email marketing campaigns. They’ll entirely handle subject line and email body personalization, addressing recipients by their name or organization. In addition to this, AI can help marketers widely-distribute content across multiple channels.

#3: Get Trending Topics and Keywords

Now, there are various AI-powered tools to help marketers with keyword research and trending blog topics. AI can now give marketers valuable insights into what your customers are interested in. Besides, keyword research tools allow you to find search volume, number of results, organic competition, difficulty score, search demand, and other metrics related to keywords. Using an AI-powered keyword research tool, marketers can speed up the writing process and create more customer-specific content. 

Conclusion

AI is undoubtedly great for automating time-consuming tasks but not for creative jobs. This is because AI still needs human guidance. With AI, more complex AI training and control tasks are on the rise. As such, people will remain in great demand. However, it’s highly imperative for employees working in various industries to acquire skills for working in new conditions.

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All Comments

  • Angela Nycz Angela Nycz

    Love this article. Although AI can help many businesses perform many tasks, we still need the human quality for creativity. For instance, if your an inspiring artist, AI cannot produce artwork for you. It can possibly give you ideas, but we still need the human touch. ?

    7 months ago | 1 September, 2020 10:00 am Reply

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