The importance of email marketing does not require any formal introduction. Perhaps, this is the best way to accelerate sales and generate maximum revenue. But, how many of the readers know the role of Artificial Intelligence in Email Marketing? It is none other than the powerful AI, which helps email marketing reach the next level. Truly, tis AI is the game-changer in the world of email marketing.
Artificial Intelligence can make optimum usage of the available data through a computer or any other devices than run by iOS or Android. With the trial and error method’s help, only this email marketing is revolutionizing the conventional ways of how a typical email marketing strategy used to work previously. The journey of incorporating AI into email marketing can be described in three simple steps.
Three Factors of AI that worked well in Email Marketing
Detecting the Primary Element
AI in Email Marketing comes with the unique feature of identifying which elements of a given set of information are the most analytical ones. This process simplifies the understanding of which one should be given the utmost attention and which ones can be ignored.
Analyzing and Processing the Data
Artificial Intelligence is capable of analyzing the most projecting attributes of each other among the gathered data. It can answer or recommend the most relevant data or information for you based on AI’s algorithm.
Machine Learning, another branch of Artificial Intelligence, assists in programming and reprogramming. It can be proven helpful to modify and analyze the given information and the outcome of the same.
Email Marketing in 2020 is getting benefitted with the help of Artificial Intelligence. According to a credible source, the revenue generation will surge up to more than 200% because of this AI in Email Marketing by 2025! There is no doubt that this massive development of AI in email marketing will undoubtedly be the key player in the digital marketing industry.
The benefits of AI in Email Marketing
- A thorough analysis of various email marketing can be done with Artificial Intelligence
- AI helps businesses to identify potential new customers while retaining the existing customer base.
- AI can be deployed to analyze various digital marketing.
- Artificial Intelligence can provide a better in-depth insight into business growth.
In a nutshell, integrating AI in email marketing in 2020 can lead to higher conversion rates, smart segmentation, customer satisfaction, and better personalization. Overall, all these factors and aspects augment customer retention.
Let’s dig deeper into how marketers can leverage AI and incorporate this most modern technology to improve their Email Marketing in 2020.
Why Artificial Intelligence is the backbone of Email Marketing?
Optimize Subject Lines
Subject lines are one of the most critical factors of an email strategy to be successful. A good subject line of an email can instantly attract your customer’s attention and make them decide on either skipping the same or giving a read to the piece of content. Needless to say that a poorly constructed subject line can even be marked as spam by searching it. So, try to ace the subject line as that is the first step for you to guarantee success. Thanks to the AI in Email Marketing, it effectively generates the most suited subject lines that can gain higher click through rates. You can consider using the Phrasee tool empowered by AI to create more impactful subject lines.
Sending Personalized Mails
Near about 74% of marketers think that targeted personalization improves overall customer engagement rates. That’s why it becomes imperative to integrate hyper-personalization in emails. Here Artificial Intelligence plays an important role. AI can decode complex algorithms, customer data retention, details of Machine Learning to analyze the customer’s behavior. The algorithm run by AI can predict the customers’ future behavior based on their previous data available in the system. Nothing can be better than AI for personal interaction with your target audience. The ideal way to gather customer data during their sign-up process by asking for their choices and preferences.
Smart Targeting and Segmentation
Various subscribers have a different kind of preferences. Imagine, if AI in Email Marketing were not there, how marketers would have categorized them separately and sent them personalized emails. Segmentation comes as your savior by differentiating the subscribers based on their demographics, purchase history, geographical location to know them much better. With the rise of artificial intelligence in email marketing in 2020, email marketers have become possible to get access to their details. If segmentation has been done successfully, then you can take your campaign to the next level.
Find out the Most Effective Email Sending Time
Many email marketers are yet to understand how frequently they should send emails to their potential customers! The AI for Email Marketing lets them optimize the time of email sent by analyzing the subscribers’ activity history. Email marketing in 2020 has become much simplified with the help of the available information about the customers. AI can help them understand the best time to shoot emails to achieve a more open rate. The best practice is to schedule the email as per the preferred time and keep track of the analytics to understand the performance.
As per the report published by McKinsey in the year 2013, 75% of the customers on Netflix purchase and watch anything particular based on the product recommendations; now, you must have understood the importance of product recommendation emails to strategize email marketing 2020. With the artificial intelligence equipped algorithm’s help, you can even create recommendation emails based on their browsing habit and purchase history. It enhances the click-to-convert ratio of the express mail. This real-time email recommendation is excellent in boosting engagement, enhancing the click-through rate, and overall sales.
Analyze Customer Lifecycle
A successful email marketing campaign needs a thorough understanding of the customer life cycle to send contextual emails. In this case, predictive analysis and artificial intelligence play a pivotal role in gathering the relevant information and analyzing the insight of the purchase habit. Once an email marketer gets hold of the required information, they can quickly create an effective email campaign that will bring success to the company by earning more revenue.
Investing in artificial intelligence is such a decision that an email marketer will never regret. Integrating the AI in email marketing will help your business to generate more revenue by maximizing the ROI. Those who all are aspirant email marketers or plan to start their career in this lucrative field must possess a thorough understanding of this artificial intelligence. Because Email marketing in 2020 is one of the key players in the digital marketing industry.