Everything can be optimized by integrating artificial intelligence into digital marketing, whether predicting, developing strategies, or promoting sales.
Today almost all sectors of the global economy have been affected by technology. In particular, marketing has seen a shift from conventional approaches to the new novel ones.
Marketing has moved from offline channels to digital platforms, with companies employing the Internet to promote themselves. For digital marketing, the next significant move is its convergence with AI.
The ability of AI to derive data-driven insights is one of the top advantages of digital marketing. With sophisticated data analysis, marketers gain potential insights into their consumers and change how they present their brands to their audiences.
How is AI Adding Value to Digital Marketing?
Marketers had hesitated to apply artificial intelligence to their marketing strategies in previous years. But now, it’s been embraced and implemented when popular companies adopted AI in their marketing, such as Amazon and Spotify, which actively using AI in digital marketing systems.
AI is revolutionizing digital marketing, with the ability to capture, evaluate, apply, and then respond to data. As most of the information on potential consumers grows, AI will become more critical because of its ability to make quick and accurate data-based decisions.
If you are managing a business or operating on a marketing team, the demand for digital marketing never ceases. Interested in applying AI applications to address business challenges? Here are several aspects that digital marketing is evolving with the help of AI.
#1. Increased Consumer Experience
AI allows customers to try out branded products virtually. Customers can now see how a dress looks on them by sitting right on their couch. We are familiar with features like “OK Google,” and “Alexa” – voice searching commands, these AI bots make it easy for customers and audience to search for any products online. It will have a direct impact on digital marketing efforts and boost consumer experience substantially.
#2. Deeper Level of Computer Vision
Computer vision is a type of artificial intelligence that enables computers to recognize objects and to gain a high-level visual world understanding. It scans images and aggregates their content into metadata.
These capabilities allow marketers to identify components of the model, detect patterns, and, most importantly, respond with click baits such as personalized suggestions, overlay virtual images, enable searchable image sets, etc.
#3. AI-driven Social Media Listening
For several years now, brands have been monitoring social networking sites, realizing the power of regulating brand engagement, and connecting with unhappy customers.
Fortunately, artificial intelligence can enhance social media marketing in several ways by tracking more than brand mentions and keeping track of the keywords, rivals, etc. It also helps marketers to foresee an impending reputational crisis.
#4. Enhanced Semantic Searching
Semantic searching refers to computers’ ability to interpret user queries contextually to provide a collection of personalized results. AI in digital marketing can do this by understanding the contextual meaning of some search phrases and patterns entered by a user more efficiently.
It can also follow more detailed and complex relationships between different data sets, including the user’s search history on the results page on any browser.
#5. Predictive Learning Applications
Predictive outcome systems are used to match marketing campaigns with the demands of the consumer. AI in digital marketing systems are capable of making better decisions and detect an upward or downward trend in the sale of a particular commodity by studying current user experiences and comparing them against each other.
In the media and entertainment industry, statistical research is widely used to analyze facts and activities for programs, films, and television shows.
How to Efficiently Implement AI in your Digital Marketing Efforts?
With AI applications on the rise, marketers and business owners now have a variety of options to make the best out of them. AI will help experts yield the best results if it is implemented in the right way. Below are a few things to ensure that AI implementation is done right.
● Experiment with numerous AI tools and learn how to wield them to tackle your digital marketing challenges
● Analyze and identify tools that are most relevant to your business
● Cognize various trends of technology by attending webinars or reading online
● Experiment and create effective ways for your business
● Examine and learn the case studies of competitors and to match your efforts with the competition
● Obtain technical knowledge and work with AI solution providers to get the best out of it.
AI in digital marketing has tremendous advantages and scope that can take the marketing of a business to the next level. Any marketer or business person who is always on the hunt to implement AI in their upcoming marketing campaigns must clearly understand artificial intelligence applications.
Although you don’t need to understand AI’s technical nuances to digital marketing, you’ll have a solid awareness about how this impact today’s digital marketplace at all levels, and how it shapes your digital marketing strategy.
Stemler János
4 years ago