For years now, artificial intelligence or AI had been a subject of our imagination; one of those ideas that we acquired from a bulk of AI instilled Hollywood blockbusters that increases our desire for more. For example, in Ex Machina, it helped a search engine company’s CEO, Bateman, develop a female humanoid robot Ava, which amazed and frightened us. Well, AI is no longer just a fiber of our mind or merely a part of movies. The fantasy has now become a reality.
With that being materialized now, it would be unwise for enterprises not to use it to grow their businesses. And they are doing that! For a video marketing strategy, AI is indispensable, so much so that some can’t even imagine their life without it. How do they improve their return on investment (ROI)? Or how do they establish a target audience without an AI or Machine Learning system accumulating data to help them?
Well, indeed, they relied heavily on other tools previously, and some still do. However, the future is here; you must use AI and all that it offers to expand your business venture. Ever wondered why for any video marketing strategy, AI is indispensable? Let’s begin.
AI and Video Marketing
In today’s world, being aware of where and how your audience is watching videos has become as significant as your post’s content. And thanks to AI, businesses are now capable of knowing more about their customers than ever before. AI algorithms and tools have offered them a precious chance to interpret data and browsing habits.
So, why for any future video marketing strategy, AI is essential?
The answer is easy. The knowledge you collect about your audience utilizing these tools can serve you to develop a strategy based on real customer insights. By understanding your target audience requirements, your strategy will become more fitting and created to serve specific customer interests. Indeed, consumers are more likely to watch that video content that resonates with their interests. To collect data on consumers, companies, brands, and rely heavily on a subset of artificial intelligence or AI is machine learning. Let’s explore it below why for any video marketing strategy, AI is a must-have!
ML and Video Marketing
Once you have created a video, ML can heighten its engagement by recognizing which audience reacts to a specific content type. Primarily, you can utilize ML to ensure which video appeals to various demographics. Additionally, it also tracks and evaluates comments and shares; therefore, learning what is explicitly driving prospects to click on a particular video.
What’s more? ML can also help you decide what audience would watch in the future, depending on the past views. For example, Netflix evaluates our viewing behavior and then recommends titles which they think we’ll like. This is a significant factor why, for any video marketing strategy, AI is a must-have. Now that we’ve covered our basics let’s dig a little deeper into all the perks AI can bring to your brand!
What AI Brings to the Table
We’re here to discuss why, for any video marketing strategy, AI is necessary. So, let’s start!
Improves Personalization
There are innumerable reasons why personalized marketing is necessary today. Not only it improves user engagement, but it also presents tailored communications that consumers love. Though personalized video marketing is yet to catch up, it will undoubtedly find its place as more and more brands see that tailored video content helps enhance engagement. Generally, consumers tend to respond better to video ads based on their social interests and search history. For any video marketing strategy, AI analytics build on this data to generate targeted content and ads that resonate with audience preferences.
Boosts Conversion
With users dedicating nearly one-third of their time on the Internet to watch videos, several can also view video ads as irritating if they don’t match their interests. One way not to disrupt consumers’ online viewing experience would be to display ads only to those who searched for a specific product or service. Research hints that customers are more likely to purchase a product or service after watching a video instead of just reading about it. Utilizing AI, you’ll be assured that every customized video is presented only to its target audience, which will ensure more conversions. Hence, to achieve conversion in a video marketing strategy, AI is essential.
Analyzes Social Content
Regular users watch almost more than 100 million hours of video on Facebook. If you believe your video is not up to the mark or are weary of your video marketing strategy, AI, as it can create and monitor your social media content. And the information obtained is advantageous while optimizing future content.
Offers a Chance to Test Video Content
When it comes to video marketing strategy, AI analytics shows the businesses the world of video marketing possibilities. AI does this by enabling marketers to test their video and see the outcomes before making a more considerable investment.
Final Thoughts
In any video marketing strategy, AI positively affects the future of video marketing by extending brands the opportunity to tailor their content and remodel their complete video marketing strategy with AI. It serves through analytics and creates a win-win situation for both customers and brands. For all these factors, if you plan your video marketing strategy, AI will undoubtedly continue to be an indispensable tool in the future.
