20 Nov 2022| ONPASSIVE
AI vs Human Copywriters: Which is best for Digital Marketing?
With the advancement of technology, artificial intelligence is all set to take over the world. Take over the world we mean, the internet. If you aren’t familiar with the term AI, it is an automated framework that has the ability to learn and improve its intelligence. Just like the human mind, artificial intelligence can learn based on the experience. These frameworks mainly rely on natural language processing and deep learning to finish the tasks they are assigned.
Here are some of the ideas regarding AI that will change the internet:
NLP (Natural Language Processing)
Natural language processing is a part of AI that allows machines to comprehend, operate, and decipher human language and speech. These innovations are implemented to ensure that computers understand how to process and understand the information in a practical manner. NLP can be used for different purposes like assistance for emails, Chatbots like Siri and much more. This helps in improving customer experience and driving more traffic your way.
Targeting content With the Help of AI
Content creation is the practice of collecting information from several online sources and moulding them into one final piece. This process allows marketers to target the audience at a specific time and place. It eliminates creating content for the wide public. To produce a final piece, content creators must work systematically and specialize in data analysis. Apart from that, content creators must make sure that the content is engaging enough for the readers to click on your website.
Effect on Social Media and Email Marketing
It is highly important that you automate social media and email marketing content in this digital world. As we are well aware that, more than half of the population owns at least one social media account, this gives rise to e-commerce and e-marketing. What if there is AI in marketing to create content for you, instead of your usual marketers?
Wouldn’t that make your work much easier? Wouldn’t that be time-saving, cost-effective, and productive? The answer would be yes, NLP (Natural Language Processing) algorithms can find and generate piece of content or phrases that align with the tradition of social media and email marketing campaigns. This will help businesses automate their content and customer engagement as well.
Human Copywriters are Beneficial
While AI has its advantages, it also has its own limitations. Artificial intelligence is built with codes and these codes are based on the algorithm; algorithms are created by humans, therefore AI needs constant human supervision. Also, when compared to humans AI can be fast, efficient and cost-effective but it still lacks creativity. It is quite difficult to implement copyrights in AI at this moment. Humans can follow rules of copyrights and be aware of rightful marketing strategies.
Machines can come in handy when they are used as tools, but it is not advised to give more authority or power than necessary. Most of the companies are using artificial intelligence in their marketing strategies, building high-quality content and improving customer experience. With this trending all over the place, make sure you are not replacing real with something unreal. A machine can think in millions of ways, but remember who created it.
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Tags: Technology Artificial Intelligence