In this article, we will be learning everything from scratch about SERP result pages. SERP stands for search engine results pages, and is a key factor in every SEO strategy! There are millions of web pages online, so making sure your website stands out holds priority above all else. Search engine optimization and PPC specialists understand the importance and value that SERPs hold especially with rapid technological developments and fierce competition. In order to make your business more successful than ever, digital marketers should know just how search works and what they can do to maximize their visibility.
Web pages that are served to users when they search for something on a search engine are called SERPs – Search engine results pages. Users enter their search query using specific terms & phrases also known as keywords, to obtain SERP from the search engines.
Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because all search engines customize the experience for their users. By presenting them results based on a range of factors beyond their search terms. Such as the user’s physical location, browsing history, and social settings. Although two SERPs may appear identical and contain many of the same results, they will often feature subtle differences.
The appearance of search engine results pages are constantly fluctuating due to various experiments conducted by Google, Bing, and other search engine providers to offer a more intuitive, responsive experience for their users. There have been many rapidly developing technologies in the search space, that the SERPs differ greatly in appearance from their older predecessors.
Related: Winning The Organic Search Traffic Game
What are the organic results?
SERPs usually contains two types of content – organic results and paid search results. Organic results are web page listings that may appear as a result of the search engine’s algorithm. Search engine optimization commonly known as SEO specialists specializes in optimizing web content to rank their websites more highly in organic search results.
Related: The Importance of On-Page SEO in Marketing Campaigns
What is Search Engine Optimization?
The practice of optimizing websites and web pages for easy discovery of search engines with greater visible placement on search engine results pages is called search engine optimization. has accomplished a variety of means, from what is known as “on-page” SEO to “off-page” techniques.
On-page SEO refers to best practices that web content creators and site owners can follow to ensure their content is as easily discoverable as possible. This includes the creation of detailed page metadata (data about data) for each page and elements such as images, the use of unique, static URLs, the inclusion of keywords in relevant headings and subheadings, and the use of clean HTML code, to name a few.
Unlike on-page SEO techniques, off-page SEO refers to strategies that affect the site as a whole. Common off-page SEO techniques include link building and exchange, social bookmarking, content marketing, submissions to directories and search engine indexes, and the creation of online communities on social media. SEO primarily focuses on achieving higher rankings from an organic perspective and businesses usually hire an agency or SEO professional to perform their SEO work. All the emphasis is placed on ranking much higher in organic search.
What are some of the tools that ONPASSIVE provides to improve SERP?
ONPASSIVE, the technologically advanced marketing platform has a wide array of amazing tools to help you improve your SERP, such as:
- Quick & Easy registration of domains
- Hosting of websites
- Generation of leads
- Overall traffic of the web
- Even more sign-ups
- Easiest recruitment
- Team building
- Customer service and engagement
Related: What is Local SEO? Artificial Intelligence In Local SEO
In conclusion, ONPASSIVE can help you optimize your PPC campaigns with prime positioning, which can help to identify new opportunities with SEO. Through the help of comprehensive keyword research and it’s a vast variety of incredible tools, they can help you to rank higher with SERPs.
If you want your business or your personal brand to rank higher, gain more visibility, traction, and improve your business more than ever, you should work with ONPASSIVE. It is an automated platform unlike any other which makes SERP practices easier than ever, with the best advertising tools and specialized keyword research.
With many enhanced diagnostic tools, intuitive customizable reporting you can own everything about SERP and improve digital marketing for your business. We hope you found this article informative, in understanding how search engine result pages work.
Thanks for reading!