Big data, despite being around for quite some time now, digital marketers as practitioners of the trade, could not rely on it much. Not because of the dearth of it but because of the access to it. Big data was stored in for many years and the marketers did not know how to sort and use it until the advent of Artificial Intelligence (AI) in the field of sales and marketing.
Big Data & email marketing:
Marketers quickly realized that they could stay competitive in the field by integrating AI with big data. Like we mentioned in the previous paragraph, big data comprises large, diverse sets of information that grow at ever-increasing rates. The inflow of data came from multiple sources and arrived in multiple formats to form BIG DATA. Emails acquired and accumulated with customer data, over the years made a chunk of big data as well.
Email marketers sense a huge opportunity for leveraging big data to deliver a high-impact, relevant message to the right audience segments through the right delivery channel at the right time. After all, it is all about creating email campaigns that are highly relevant to the subscribers and generate real brand engagement.
In this blog let us discuss how AI is being utilized in email marketing and how it changing the concept of marketing per se.
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AI in email marketing:
There are over 3.7 billion email accounts and 269 billion emails are being sent every single day. This sheer volume makes it a challenge to stand out in the inbox. There are specific tools that employ Artificial intelligence to analyze content in the inbox and user behavior from the business owner’s website and deliver consumers with personalized experiences and messaging.
With the help of AI and machine learning algorithms, marketers can now analyze trending data, engagement, behavior, metadata, mood and give semantic analysis. The learning can be combined with AI to understand the marketer’s users and their relevancy. Through this data emails can offer a) personalized subject lines, b) Optimize delivery times based on user’s time zone, c) provide curated products.
With the aim of lead engagement, a virtual sales assistant sends artificial intelligence integrated emails to the user that seems as the email is coming from an employee. The good part of this software is that the virtual sales assistance is 24/7 and emails reach the user as soon as he or she shows interest in your brand. The content of the email sent through AI is very much written in a conversational tone that engages the users. This works wonders as 50 % of the leads reply to these emails.
When the lead is ready to do the purchase, the virtual sales assistant alerts a sales rep who then takes over and makes the sales pitch.
AI used to churn out the best content:
AI also is being incorporated in emails to take the guesswork out of creating copy that converts. AI brings about a language that sounds human and created to match your brand voice. This particular software understands and uses the emotions, sentiments, and phrases that strike a chord with your audience. AI here can quantify, optimize and generate language for your email.
With this AI in play, you get optimized and tailored subject lines, body copy that prompts a click, CTAs those drive conversions and the most powerful and tailored triggers to convert.
In conclusion, As the days pass AI will become an integral part of our lives for sure. Despite, AI still in its infancy when it comes to applying it in email marketing, what AI has achieved so far is indeed mind-blowing.
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