Savvy marketers have learned that Artificial Intelligence Marketing (AI Marketing) is the newest form of data-driven marketing tactics storming the digital world. Artificial Intelligence helps brands to create highly tailored user services that cost considerably less than conventional high-dollar advertising. Any interaction a prospect or user has with a product or solution is leveraged to offer an exceptional customer experience for potential optimization.
Nevertheless, though it is still early days and AI is yet to achieve its maximum potential, there are many other distinct artificial intelligence applications in both our regular and professional careers. Here are a couple of examples:
● Google utilizes AI to predict what you are looking for with great precision in the search box.
● Newsfeeds from Facebook and Instagram are personalized using machine-learning algorithms.
● Thanks to machine learning, Amazon product recommendations work amazingly well in getting more sales.
● Self-driving vehicles use various artificial intelligence strategies to eliminate accidents and traffic jams,
How Can Marketers Tweak their Strategies with Artificial Intelligence?
#1 AI-driven PPC Advertising
Most advertisers add AdWords and Facebook to their pay-per-click budgets and campaigns. Google dominates 40.7 percent of the U.S. digital ad market, according to eMarketer, led by Facebook with 19.7 percent.
AI-powered applications help marketers use Artificial Intelligence to evaluate and refine targeting for more ad networks. That is precisely what Facebook is doing with the enhancement of its ad distribution. However, when using third-party or in-house artificial intelligence software, this method may also be extended to Omnichannel PPC campaign data (held by a single company).
#2 State-of-art Sales Forecasting
Application of AI-powered sales forecasting promises to tackle the most formidable challenge for a company. A few companies surveyed more than 300 customers and observed that fewer than 14 percent of sales reps reached more than 70 percent of their quota.
Artificial Intelligence takes strategies of conversion management to the next level. To better address challenging strategy issues, marketers use Artificial Intelligence to measure advanced inbound communications side-by-side as standard indicators. There are no more issues for AI marketing on whether a prospect is up for a conversation and the data offers the response.
#3 Empowers Marketers with In-depth Insights
Previously, customers’ demographics such as age, location, gender, etc. will have been primarily made up of the data open to advertisers. While these are useful, they are also reasonably common.
We are now entering an age of comprehensive data analytics, while marketers use artificial Intelligence to consider their target audience at a much broader level. We have stepped away from simplistic historical data. Instead, we will focus on evaluating past and current consumer habits, as marketers use artificial Intelligence to capture information effectively, recognize the trends rapidly, and forecast potential results efficiently.
# 4 AI Enhanced Content
The development of natural languages has enormous potential to make the work of content creators more effective. Gartner expects that robots will generate 20 percent of all company material by 2018.
Any narrative created by artificial Intelligence is intended to be read as if written by a human. To better represent your audience, the data perspectives and the writing style of each narrative depends on the rules and formats defined by your brand. AI-powered marketing platforms such as ONPASSIVE offers various tools that can recommend fresh social media material that the fans of your brand are likely to connect with, in addition to content development.
#5 Killer Return on Investment ROI
As AI helps to ensure that your customers access only the most appropriate, useful, and customized content, you can promise that this will be positively reflected in your ROI for the campaign.
About 74 percent of users felt dissatisfied because they don’t get personalized information or interaction from the brands. Besides, Internet Retailer finds that 80 % of customers appreciate it when receiving emails from retailers who suggest items based on past sales. When artificial intelligence makes it easy for advertisers to personalize, it can help turn the marketing budget into more revenue and improved consumer service overall.
How Marketers and AI can Work Together as a Team?
There’s no better opportunity for marketers to start exploring how techniques for Artificial Intelligence can help their customers construct highly customized interactions. Marketers should devote time and energy to experimenting with tactics to ensuring that their marketing enterprise is set up for sustained growth, both now and in the future, with AI poised to thrive growing through all sectors and segments.
Do you think that Artificial Intelligence is the technology of tomorrow, not of today? Well, we’ve got something for you: the brilliant minds here at ONPASSIVE are helping organizations develop ground-breaking marketing solutions with Artificial Intelligence. We are experimenting with artificial intelligence technologies using sophisticated machine learning algorithms that can take over much of the repetitive and time-consuming activities that marketers struggle to comply with.
Would you like to know more about the technology that is fueling some of the world’s most engaging marketing strategies? Visit ONPASSIVE now!