Traditional marketing strategies such as SEO and PPC have gained massive popularity over the past few years and are expected to continue in the coming years. Content has always been a core aspect of all significant marketing and advertising strategies. Content marketing strategy has been used even before the advent of the internet to create television ads, brochures, and billboards. Today, marketers use content in digital channels to reach their target audiences, promote products or services online, improve brand awareness, boost search result page ranking, and create an online presence.
However, crafting a solid content marketing plan is not an easier task. It takes enormous time to research and analyze the market to develop magnetic content marketing strategies. An additional requirement is to have a strong team of graphic designers, videographers, content writers, and search engine specialists. Additionally, you require a thorough understanding of your target market to develop content resonating with them. Our content marketing specialists have outlined some strategies to help you develop a compelling content marketing strategy.
Is content marketing about producing valuable content to attract customers?
Content marketing cannot be said as creating valuable content to attract customers; it is defined as a strategic approach of creating and distributing content across different channels to drive profitable customer action. In simple terms, developing engaging and promoting engaging content regularly is imperative to attract new customers and retain valuable customers. However, it is not as stress-free as it sounds. It involves thoroughly analyzing customers’ needs and revamping strategies accordingly.
Content marketing can help brands to showcase their products and services and stay connected to customers. With an engaging content marketing strategy, brands can easily influence the decisions of customers.
How can you create a magnetic content marketing strategy?
Content marketing is a strategy to influence customers’ decisions by promoting engaging and relevant content across different platforms. For devising a solid content marketing plan, you’ll need to target the pain point of customers, use appropriate content to describe customers’ problems, and promote your services as a solution to their problem. Here are some tips for creating a magnetic content marketing plan.
#1: Make the content relevant to your audiences
People will close ads if they do not apply to them. Creating and promoting irrelevant content will result in considerable losses in marketing budgets for firms, whether small or large. Focus on creating content that your customers are actually interested in and actively looking for on the internet. It will drive more conversion and increase sales. To do so, you’ll need to understand your target audiences’ unique needs and demands initially. Also, conducting customer surveys can help brands understand the products and services that customers are looking for.
#2: Write compelling copy
It’s a common trend that people read the title and decide whether they want to read the entire content. As such, writing a compelling title is a must to reduce the bounce rate. The content must provide data that informs, educates, and guides customers or prospects. Including statistics, facts, and quotes can help content marketers add substance to their copy. It’s always good to break longer paragraphs with subheadings to make it easier for customers to read. Adding graphics or videos in between can also help content marketers to get higher views for their content.
#3: Use attractive design
Even if you write engaging content, using poor fonts, colors, whitespaces, and graphics can negatively impact your content’s performance. So, along with engaging content, using attractive designs is a must. This applies to all the forms of content, such as blogs, whitepapers, social media, presentations, and much more. If your organization does not have the right talent to make compelling graphics, you may recruit one to increase your content’s performance.
#4: Be sure it’s mobile-friendly
As smartphones are becoming people’s primary internet viewing device, you must make sure that all forms of content are mobile-friendly. No matter how valuable or informative your content is, your entire efforts get wasted if users can’t access your content in smartphones. Make sure your content is mobile-friendly and accommodates the multi-screen world we live in. Also, make sure all your users get the same experience.
#5: Do search engine optimization
Today, people are idle to scroll through five to ten pages in Google to get the best content. As such, content marketers must aim to create quality content that is search engine optimized. This may be done by adding appropriate keywords that have lower competition and higher search volume. Content writers must know the basics of SEO to optimize their content and rank them higher on Google search engine.
Your content must be good enough to be shared by prospects and customers. Adding social media sharing options in the middle of your content can make content sharing easier. As a content marketer, you must focus on grabbing your target audiences’ attention, keeping them engaged, and enticing them to use your products or services.