When we hear the word ‘automation,’ the first thing that pops in some people’s head is robotic arms in industry equipment lines and delivery by drones while for some others think of artificial intelligence like Skynet accomplishing over the world as in Terminator.
These kinds of news were top headlines during the ’90s and an excellent storyline as well. Still, in reality, automation technologies utilize Artificial Intelligence (AI), machine learning, and data science to automate monotonous tasks. The traditional way of working is the old-school solution for the business, whereas automation empowers a business with better, more efficient and effective alternatives.
Modern technologies are entirely revolutionizing the process of how businesses associate with customers. As a consequence, customer expectations are continually increasing. Companies should discover and develop accordingly to match the expectations and grow a bond that customers appreciate.
What is Marketing Automation?
Marketing automation is the appropriate use of AI-enabled applications to automate marketing methods such as consumer segmentation, consumer data assimilation, and campaign management. It substitutes old manual and monotonous marketing methods with application building for a particular purpose and harnessed toward performance.
Marketers are utilizing automation technology to its full and managing complicated marketing campaigns across many platforms. Most of the marketers employ automation to manage monotonous tasks and correspondent actions everywhere in their sales and marketing teams.
Marketing automation enables your business to aim at the right consumers with the right content at the right time, and you can target the potential customers over various platforms, including social media, email, and text. Automated workflows forward information to the customers whenever customers execute particular tasks for well-organized sales and marketing.
What is Personalization in Marketing?
Personalized marketing is the implementation of plans and strategies in which businesses present individualized content to customers with the help of data collection, analysis, and the employment of automated technology. The purpose of personalized marketing is to engage customers or potential customers through customized interaction with each consumer in a personalized manner.
Personalization includes presenting individualized and highly appropriate content to customers. Marketers do this by utilizing collected data, analyzing, and automating processes. Personalization enables businesses to attract a target audience through communication with the customers on an individual level.
The business sends the consumer relevant messages through the right channel at the right moment to trigger a highly intentional result. Personalization includes employing customer data to achieve personalized experiences for customers. Customers’ behavior, interests, and demographics help a business to discover the appropriate platform, time, place, and individual.
Personalization can support a business to associate with customers in a better way. Automation provides a business with insights which can help a business to improve their marketing strategies. When these two are applied together to understand the customer needs, the outcome is tremendously enhanced.
There is a platform, ONPASSIVE, that is launching soon, which, with the help of personalization and automation, helps a business to enhance customer experiences directing to improved conversions. This platform also allows businesses to build a healthy and stable relationship with the customers that transforms into the establishment of any business growth.