For months, even years, you work hard to rank your site for relevant keywords. And that hard work is done with the knowledge that there is no guarantee that your rankings will rise or even maintain. It’s even scarier that you could end up losing years of constant, hard work in seconds. So, what’s wrong with your SEO?
Conducting a regular SEO evaluation enables you to identify your campaign’s fine points and what’s wrong with your SEO and make required corrections to optimize results. With proper working search engine optimization, you can bring in potential leads and site traffic.
In this article, we’ll discuss the usual search engine optimization mistakes you may experience and enhance your search engine optimization performance.
What Are the Most Frequent SEO Mistakes to Avoid?
So, if you’re wondering what’s wrong with your SEO, here are some usual search engine optimization mistakes you must avoid to ensure your SEO campaign effectiveness.
#1 Practicing Keyword Stuffing
You may think that using your keywords a lot will heighten your content’s rankings on Google and other search engines. But too much keyword usage or overstuffing will make your content as spamming practice. And, if your content is identified as spam, it will become ineffective and will hurt your SEO rankings.
#2 Wrong Keyword Usage
The incorrect choice of keywords will drop your content to the base of search engine rankings. If your content is top-notch and neglects to use the right keywords favored by users and search engines, it will become ineffective. To make sure you apply the relevant keywords, use optimization tools such as Google Trends and Google AdWords Keyword Planner.
#3 Posting Plagiarized or Duplicate Content
Sharing plagiarized or duplicate content on your site will make it an ‘outcast’ to search engines. Invest in creating original and relevant content to enhance the performance of your website. Ensure to post informational, relevant, and error-free content to increase the reputation of your website.
#4 Unwilling to Invest in Mobile-friendly Website
The bulk of Internet users these days use their mobile devices to access and absorb content. Your rating on search engines will be seriously impacted if you ignore to make your website mobile-friendly. To avoid a potential drop in your ranking, test your website is compatible with mobile or not.
#5 Linking to Low Quality or Irrelevant Internal and External Links
Your usage of external and internal links also impacts the performance of your content’s SEO. Ensure your internal links are relevant to your content. Also, use well-ranking and reputable websites as external links.
#6 Unwilling to Leverage Social Influencers to Share Your Content
While posting your content on social media, you must consider utilizing social influencers to promote it. Having an influencer sharing your content will gain instant attention while having them upgrade your content to improve the search engines’ visibility significantly.
#7 Absence of SEO Performance Analytics and Monitoring
Failure to analyze your content performance leaves you in complete darkness about how your SEO campaign performs. You can use Google Webmaster Tools and Google Analytics tools to monitor and analyze your campaign continually.
#8 Not using Title Tags, Image Tags, and Meta Descriptions
These search engine optimization factors are essential to search engines while crawling for content. Ignoring to include these necessary elements will hurt the reachability of your content.
Ways to Fix Your Errors and Improve Website Performance
Here are the steps you can take to solve whatever is wrong with your SEO and do better at the search engine rankings:
#1 Assess the outcomes of your SEO analysis
Your audit report will unveil what’s working well and what’s not in your marketing campaign. Evaluate the results closely and discover the areas that require prompt actions and concentrate on them.
Plus, find the elements that significantly impact your search engine optimization and enhance or optimize them if needed. The essence of your evaluation will define your overall campaign’s success.
#2 Develop or Tweak Your SEO Plan Depending on the Results
Redesign your campaign to eradicate the errors and improve performance. If you already have a plan, implement your solutions to solve your errors. And, if you don’t have, it’s time to create one.
There are various steps to developing an SEO marketing strategy, and these steps include:
• Deciding your target market
• Listing your keywords
• Investigate your competition
• Plan your content
• Monitor performance
#3 Implement Your Redesigned Strategy and Adapt Moving Forward
After your plan creation or redesign, you are required to execute it to determine its productiveness. Make sure to evaluate and monitor your campaign’s performance regularly. This way, you will know instantly whether your solutions are working or not.
Search engine optimization is a prominent element of content marketing operations. Learn what’s wrong with your SEO and the things to avoid and implement accordingly. It will help optimize your content and resolve whatever is wrong with your SEO. Additionally, know how to modify your content to ensure that it performs the way you have envisioned.