In this article, we will be looking into understanding how B2B podcasting works and what it is exactly. Podcasting is one of the most profitable methods of promoting your brand as this is a long-form of audio which has gained a surge of popularity with the rise of podcasts. If your brand is looking out to boost its leadership and reach out to a new audience, now is the perfect time to add a podcast to your content marketing strategy.
However, B2B podcasting is different than normal podcasts as you are creating your podcast with multiple recordings at a single time. This is also great as you can organize in an RSS feed that you can subscribe into. Regardless of the genre of the audio, as long as you have multiple recordings which are brought together with the help of a podcast.
Why should you care about B2B podcasts as a Content Marketer?
People consume podcasts in a fashion which is unlike any form of media being consumed by the general public. People listen to podcasts while working out, cooking dinner and will help you fill out sizeable chunks of an otherwise idle team. Here are some important metrics about podcasts
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- Podcasters account for 24% of people who listen to podcasts monthly
- Podcast listeners have an equal demographic between men and women
- Podcast listeners are usually educated and affluent in nature
- The demographic of podcast listeners range from 25-54 by listening to it for more than a year
It is a proven fact that podcasts work incredibly well in building brand awareness and establishing thought leadership throughout your industry. Valuable content can help your brand stand out from the competition and will also encourage your listeners to build a relationship with your brand as well. A majority of the most successful B2B podcasts usually tend to usually be in the form of a Q&A panel.
You can also boost your internal subject matter and you can form relationships with influencers who are related to your industry. Let us look into the various methods you can utilize to get started with your own B2B podcast:
Recording the podcast
All you need to begin recording is a laptop and a good quality USB microphone and you can get the best results possible with the help of a professional microphone. After the initial process, you can invest in further sound equipment such as a mixing board, a better quality sound system.
Also if you are planning on having guests, then you can record the interview via Skype, Google Hangouts or any other VOIP. After this, you can use. Audacity to edit the recordings that have been done by you to get the best audio level possible.
Related: The Growth of AI Podcast Tools
Syndication of the podcast
After the audio is recorded and edited you will need a place to host the file and create an RSS feed to submit it to podcast directories. You can also host files locally and create an RSS feed of your own in HTML. You can use popular programs like Libsyn and Podbean to get the best results possible. There are free plans with popular features which can help you track your listenership as well.
Amplification of the podcast
Once your podcast has been published, the next step involves getting the word out and starting to build your audience. You need to first activate your existing blog audience and also post a blog post for each of the episodes. This involves including an optimized title and meta description and a transcript for SEO-optimized optimization. You must always make sure that your podcast includes influencers, creating social media assets which include custom messages and various types of messaging as well.
In conclusion, podcasts are a rare form of content marketing and interest in them is constantly growing and people go out of their way in seeking out new content. This is great as it is relatively cheap and incredibly easy to produce. We hope you found this article informative in understanding everything about B2B podcasting. Thanks for reading!