The reach of email marketing is ever-growing. As surveyed by Statista, the number of email users is four billion today, and it could go up to 4.5 billion by 2024. Thus, most businesses still rely on email marketing to reach out to customers.
Email marketing is an effective medium of customer retention. It helps you keep your existing customers interested in your business. Thus, make most of the advantages offered by email marketing to retain your customers. We will be discussing the top five email marketing campaigns in this blog.
Top five email marketing campaigns for improved customer retention
You can make your email marketing campaigns successful by segmenting and personalizing your email content. Use a suitable CRM platform to achieve this.
Moreover, refer to the AB testing examples to get ideas for the best subject lines.
Following are the top five email marketing campaigns that help you increase customer retention:
1. Thank you email campaign
Have you ever wondered what a ‘thank you’ message can do? ‘Thank you shows appreciation, and people feel their acts are valued when they receive a thank you note. That’s why a thank you email campaign is important.
Consider sending a thank you message when a customer purchases for the first time. However, it is not advisable to send this message to customers for each of their purchases. It is good to send to thank you after every 5-10 purchases.
Sending Thank you gift is also a great idea. Consider offering gifts and coupons along with Thank you messages. Nevertheless, be careful with what you will offer as a gift. Avoid offering gifts that may make you feel desperate to keep the customer.
2. Re-engagement email campaigns
Re-engagement emails help you keep customers in the loop about products they have shown primary interest in. For instance, if a customer has previously shown interest in VoIP, then you might consider offering an email about your best routers for VoIP to that customer. Your email body will include the content that portrays the advantages of this particular router and explains why it is the best decision to buy it.
Through this campaign, you can re-target customers and ensure they are well-aware of your products and services.
Re-engagement emails often address customer issues. Thereby, you can suggest suitable solutions to them. Apart from that, make use of re-engagement emails for sending out product updates.
3. Incentive email campaigns
An incentive email is an effective way to persuade customers to keep ties with your business. Generally, an incentive email campaign involves sending emails with tempting offers to customers. For instance, you might consider offering discounts on the subscription cost for your project planning resources. Customers searching for free trials with your competitors might consider taking your resources as they are available at a comparably lesser price now.
Additionally, you can also offer loyalty rewards to your loyal customers. As you do this, you will gain more loyalty and encouragement in return. When customers start making efforts to keep their loyalty and gain rewards, eventually, you will have improved customer retention.
4. User-generated content email campaigns
User-generated content comes in the form of unboxing videos and reviews or testimonials. It usually includes the things that people say about your product or service. You can use these reviews and testimonials in your email marketing content. Thereby, you can convince customers to stay tuned with your business. This content becomes even more effective when you allow sharing community stories.
5. Review request email campaigns
Through review request emails, you can ask for customer’s opinions about your products and services. Thereby, customers can express their ideas on how you can offer the best services. This will give out an impression among your customers that you appreciate them and have care about their welfare.
Also, consider rewarding customer opinions to keep customers engaging.
However, do not collect these opinions just like that. Work on them to better your services. When you satisfy customers consistently, you will retain them for a long.
The way forward
The email marketing strategies discussed in the blog will be helpful only when you have empathy and genuine regard for the well-being of your customers. Implement these strategies with the promise of serving customers in a better way. You will be able to retain them for all good reasons. Ultimately you can expand and grow your business.