3 Oct 2022| O-Founders
Build a Brand that Relates to Your Customer’s Story
It is said that when you market you need to make sure you are human enough to understand. It is rightly said so. You cannot build a brand by just giving the product that build. You need to relate to the customers then only you build a brand that can get the attention of the people and linger on in their minds.
But considering the level of automation that has come in to our lives, how do you build on the emotional aspect of a product? How do you relate it to your customers?
This does sound rather difficult when you are presented with a question such. You know that you want to build your brand. You know that you want increased sales. But do you know how you will do that? Just offering a product will not make a difference.
Lets take a popular brand like Jockey. It is a known brand. But is not the only brand in its niche. There are hundreds of brands that literally sell the same product. However, you will find that Jockey’s advertisement stands out exponentially. They not only extol the comfort that it offers but also uses the taglines as “Knows me”. A simple tagline as such tells much more than showcasing a whole choice of products.
The answer to this question is rather simple. When you start with the idea of building a product you probably ask yourself why you want to build the product. It is not because you like to do it, it is probably you can deliver something better than what is offered in the market currently.
It is the identification of the problem of the current market and giving the apt solution to the problem. Make your customers believe that they deserve the best and what they are getting now is the not best. This is where you connect. You need to identify exactly that point that makes you the brand that resolves the issues that a customer is facing.
Numerous brands have numerous ways of presenting their product. How you present is exactly which part of the human sentiment you are going to touch. A brand that sells cement may you think find it difficult to establish the human connect. But not really. There are cement brands that sell the dream of a wonderful safe and secure house for generations to come with their Cement brand.
As brand you may find it hard to identify the exact note that you will touch to promote your brand. But it is for you to discover the value that your brand brings about in the lives of the people. The advertisements that puts a wonderful image in the forefront with a tagline that drives the selling point establishes the connect that you as a brand are striving to build.
Explore your brand. See how you can build on the trust of the people. But please make a note that you cannot always drive on the same emotional connect for long. There is longevity of each idea. You need to explore other aspects of human relationship with your product and build on it to present your brand.
Use the right imagery to present your brand in animations and videos that relate to their everyday life and issues. There are numerous video tools that do not always require experts to create eye catching graphics and animations. ONPASSIVE offers tools like O-Dit, O-Create, O-Tracker and others that are specifically built to help businesses build their own platforms with themes that can leave impressions.
Every brand starts off with a great ideology. You need to explore the ideology that you set out with. Make that your anchor to build an incredible brand that connects with people in the strongest way. It is the confidence that you can imbibe in your viewers that will help you stay on in the market for a long time.
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