You have a business plan, you have started to develop, and you know ‘what people you need to move forward’. But have you determined the purpose of your company? What is your company intended to solve or provide? What exactly does it mean to build a “purpose-driven business?” Do you have to sacrifice profits? Does it only apply to sectors where a purpose other than making money is pretty clear like the healthcare industry?
What is the Purpose-driven Business?
A purpose-driven business is a company inspired by its core goal. The reason they exist is to address a problem or fulfill a need in society, and that intent determines the vision, task, story, creative vision, decision-making, and more of the brand.
If you are unclear about what purpose in business outlines, you’ve come to the right place. In this section, we’ll uncover what it means to build a purpose-driven business and how ONPASSIVE, with the help of artificial intelligence, guides you through this challenging process.
Marketing Decision-Making with ONPASSIVE AI
Every marketing decision will have several complexities. We must recognize and appreciate the consumer’s needs and desires and match the services with those requirements. Likewise, having a clear understanding of evolving customer behavior is essential for making the appropriate short- and long-run marketing decisions.
ONPASSIVE AI platform helps you discover accurate insight into your buyer’s behavior. It can be used to forecast customer behavior. The artificial intelligence platform can support decisions in real-time and provide up-to-date data collection, forecasting, and trend analysis through a Decision Support System.
Fueling Holistic Growth
In many businesses, the aim of technology is to drive more inclusive development for all stakeholders – consumers, staff, partners, influencers, and even the community – through adaptive and responsible investment and innovation. Our multi-level strategy for digital transformation and AI-first approach helps us view each person as one’s community.
Our first move was to put up an AI platform based on a database, rather than point-to-point data solutions. ONPASSIVE has invested heavily in the core data processing capabilities as a basis for the transformation. AI projects can be analyzed and co-led by business and technical organizations to focus on the most critical use cases.
Purpose-driven Strategy to Speed up Your Journey with AI
Today, AI applications differ across a spectrum from technologies that have been proven to solve business challenges (e.g., trend detection for predictive maintenance) to those with low knowledge and currently restricted high-potential usefulness (e.g., application of AI to build a competitive approach).
This distribution indicates that organizations should find an AI implementation strategy focused on the purpose of the organization. Business with ONPASSIVE helps you focus on use cases where there are proven technology solutions, and scale them across the company to bring meaningful bottom-line value and purpose.
Enable Meaningful Growth
In a world filled with alternatives, many genuinely purpose-led businesses are finding new ways to bring value to their consumers and their communities. By leading strategically, being genuine about how they tell stories and express their impact, all of these firms outweigh their rivals and leave an impression on everyone they encounter.
AI has changed the face of business. Business with ONPASSIVE helps you see what’s possible, identify what’s valuable, and work on it by combining creative and digital capabilities with suitable skills and technical experience. The intelligent platform empowers businesses with insights, various tools for distinct platforms, and behaviors needed to evolve rapidly with a purpose in mind and perform beyond expectations.
How can businesses use ONPASSIVE AI to achieve a purpose-driven company?
AI includes NLP (Natural Language Processing), computer vision, machine learning, and more that can all improve back office, intra-office, and customer-relationship systems. If you aren’t sure where to start, doing business with ONPASSIVE offers you guidance and inspiration to keep continuing with an eye on the developments in your industry. This will ensure not only that you meet the needs of consumers but also keep you competitive.
The derivation of the initial AI applications and the use of cases from the company’s history help ensure that your strategies are placed right to achieve all your business objectives.
Are you ready?
Not every company will adopt the same technology trend. Every organization has its purpose, goals, strengths, and weaknesses to worry about before moving forward on its transformation journey.
Company and technology are now interconnected. So it can be hard for most tech-savvy leaders to keep up with the evolving technology environment. ONPASSIVE can help. Our technology experts have extensive expertise in the application of innovations to help you achieve your business objectives.