Business cards are basically cards that consist of a company or individual critical business information and typically include the business or company affiliation along with its logo, the giver’s name, and essential contact information such as phone number, street address, email id, fax number and the website mentioned on the card.
The fundamental purpose of using business cards is to market the business personally by providing the clients with key information about the business in just a matter of seconds. To make your business card stand out from that of your competitors, defining the business purpose, including a call to action and designing it properly with a suitable font, is essential.
Most often, the style of font is often overlooked when designing the business card. Sometimes it can be the most challenging thing to choose due to the small size of the card and the need to include a lot of critical business information. Therefore, choosing the best font is very important to maintain a high readability level for your business card.
Tips to be followed in choosing the best font for your Business Card
Marketing is crucial for any business and having a business card is crucial as it is considered the most personal form of marketing your business.
During professional or social gatherings, business owners tend to meet new people or fellow business owners who might be interested in knowing more about their business. At such times, business cards come in handy to provide them with all the critical and contact information in just a second.
Therefore, having a personalized business card is essential for all businesses.
The following are a few pointers that help business owners to choose the best font for their business cards.
- Try to Showcase Your Personality
Business owners need to ensure that the font chosen by them reflects their company or brand’s personality. With almost everyone using cards for the personal branding of their business, always choose a font that speaks volumes about your company’s objective and includes details that match your personality.
- Be visual to the viewers
Try to include your business logo on your business card, as logos are considered essential for various reasons. It is a great thing to include on your card and helps people differentiate you from your competitors. Logos represent your business and along with it, try including images that spark a conversation. It creates a sense of uniqueness in your cards.
- Readability is the Key Element
Readability is a crucial element to be considered, especially when choosing a font for your business card. Try to look for a typeface that is not too condensed or thin and have even stroke widths. Make sure your card is easy to read when you hold it in your arm.
- Match it to your Business Website
If most of your business work revolves around digital space, try to match your business card’s font to that of your website. This step helps establish your brand and get consistency to both the digital and physical space of your business. It creates the same vibe in both spaces.
- Consider using Font Pair
Instead of picking just one font for your business card, try using a font pair. By mix and matching fonts of different styles, you can create a distinct contrast that creates visual interest. Font similarities can include shape and height and make sure the combination works well for your card.
- Match it to printing
Printing makes a huge difference, especially when it comes to business cards. Styles need to be appropriately matched from the type of paper to its finishing. Check if the paper soaks up high color options or ink and if the letters are visible on the glossy print, and think if you want to add texture such as embossing or foil to your cards for invoking visual interest in readers.
By considering these pointers, business owners can create the most appealing business cards for their company.
Conclusion
Business cards tend to create the first impression of your business. Therefore, readability needs to be the top priority and the main text needs to be in such a way that it can be easily readable. Businesses should always consider printing a proof copy of the business cards to test and understand if the font size and readability are appealing. If there is any concern, the typeface can be changed at this step itself. Therefore, choosing the right font for business cards is very crucial for businesses.
