Discovering Profitability in Content with AI

Content with artificial intelligence

Making content profitable is a challenge that content marketers always face. Everyday brands generate a lot of content. They distribute unique content across various channels such as email, blogs, webpages, social media, marketing campaigns. The list is endless.

The challenge only compounds when the brand or a company has to manage a team of supporting content equipped with crude tools. To top it all, brands must put forth ROI (time and money) for content marketing using data from multiple unassembled systems.

Related: Social Media And AI: The Real Superheroes

AI to the rescue:

Now, how do you cater to a consumer who expects hyper-personalized content at every stage of the buyer’s journey? Enter Artificial Intelligence. Trust AI to churn out the profitability of your content, be it in scales, increased efficiency, or more money. Yes, you read it right. Artificial Intelligence in content is capable of doing it all.

AI increase Efficiency, Performance, and Revenue:

The adoption of artificial intelligence in content is at full steam. Content marketers facing pressure to produce high-performing campaigns faster than ever are swaying towards AI, resulting in rapid deployment of AI in content. It is easier for content marketers to understand sales cycles better, correlating their strategies and spending to sales results, all thanks to artificial intelligence.

Since artificial Intelligence operates with agility and capability, no human can comprehend, it solves problems that humans cannot. No wonder AI has been roped in to make marketing more data-driven, efficient, and personalized.

Ways in which AI is helping content marketers:

  1. Faster content: AI can create more content than humans without surrendering competency. Natural Language Generation (NLG) tool can accurately write data-driven content with little or no human intervention, automatically.
  2. Better content: AI is learning by example, and it follows you best. When you feed large data sets, it will instantly learn your brand or business’s standards. AI churns out better content with fewer or no errors in the bargain.
  3. Assess content Performance: As mentioned in the earlier point, AI can analyze large sets of data and helps you improve your content marketing, which it learns from the data.

All these features make AI a high-performing, highly personalized content at scale that moves contacts through the buyer’s journey and towards purchase.

It is an excellent opportunity for content marketers who rely on content to drive their businesses.

After establishing the fact, the future is bright with artificial intelligence, its time to conclude. AI can give you that competitive advantage, providing content marketers the capability to brainstorm, conceive, advance, and optimize content. It is high time content marketers start making AI a specific feature in marketing strategies.

Content with AI is a clear winner, and its practitioners, content leaders, and influencers are seeking to drive the next frontier of content marketing transformation within their businesses or organizations. With this very thing in mind, ONPASSIVE’s AI tool will help marketing leaders truly understand artificial intelligence in content, educate your teams, garner executive support, pilot priority AI use cases, and devise a near-term master plan for successfully scaling AI in content.

Related: 5 Easy Steps To Create A Great Content Marketing Strategy!

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All Comments

  • Avatar Mussa ibrahim

    We are her in it to win it

    8 months ago | 16 March, 2020 2:47 pm Reply
    • Avatar Mussa ibrahim

      We are in it to win it

      8 months ago | 16 March, 2020 2:48 pm Reply
  • Avatar Rick

    I’m absolutely excited about AI, and how ONPASSIVE is on the cutting edge of this technology!! This is a great tool for business owners (and marketers) to understand their consumers, and to precisely reach them!

    8 months ago | 15 March, 2020 1:32 pm Reply
  • Avatar Steve Bierma

    Simply amazing what is coming to Onpassive!!

    8 months ago | 6 March, 2020 1:22 pm Reply
  • Avatar Gary

    We’ve come a very long way since the old article spinners. Talk about crude content that was virtually unreadable. Content is king but it has to be good content. Coming up in the search results doesn’t do a bit of good if the reader bounces in 2 seconds.

    8 months ago | 6 March, 2020 12:36 pm Reply
    • ONPASSIVE ONPASSIVE

      Hello Gray,

      Yes, you are right. Good content and presenting the content in an optimized way is very important to reduce the bounce rate.

      Thank you, Do keep reading.

      Thanks,
      ONPASSIVE Team.

      8 months ago | 9 March, 2020 5:47 am Reply

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