Conversational marketing is getting a lot of buzz these days, for a good reason. Not only does it increase your website traffic and brand awareness, but it also provides you with more information about your audience and increases overall customer satisfaction. In this article, learn how conversational marketing benefits your business.
What Is Conversational Marketing?
Conversational marketing is a type of marketing that focuses on building relationships with customers through dialogue. It differs from traditional advertising because it builds trust and understanding between brands and their customers. This results in customer loyalty, increased sales, and better customer relations.
Conversational marketing is a marketing strategy that uses dialogue to create connections with customers. It involves using people’s conversations with brands as an opportunity to build loyalty, increase brand awareness, and drive purchases. It is also known as customer-centric marketing.
Customers are more likely to buy from your company, recommend your company or even refer their friends to you. The best conversations are the ones that connect businesses directly with customers and offer them guidance on how they can make the most of their time and money.
There are many reasons why conversational marketing is so powerful for businesses of all sizes. Businesses can tap into the emotional drivers influencing customer decision-making by engaging with them directly.
In addition, using chatbots or virtual assistants to handle customer interactions can help reduce the number of phone calls or emails required from customer service departments.
There are several benefits to using conversational marketing in your business:
1. Conversational Marketing Builds Loyalty: With conversational marketing, you can build loyalty by engaging with your customers personally.
This way, customers feel like they’re part of the conversation and have a sense of connection with the brand. This increased connection can make loyal customers more likely to recommend your product or service to their friends.
2. Conversational Marketing Increases Purchase Intentions: One of the primary goals of conversational marketing is to increase purchase intentions. Engaging with customers personally and building relationships can create a stronger connection, making them more likely to buy your product or service.
Additionally, providing valuable information in response to customer questions can increase buyer knowledge, leading to higher purchase prices.
3 . Conversational Marketing Increases Brand Awareness: When you build a great customer experience, you can create relationships with your customers that turn into brand advocates. With an already strong base of customers, this can lead to higher levels of brand awareness and recognition, which is one of the primary goals of marketing.
4. Conversational Marketing Results In Higher Word-Of-Mouth: According to Nielsen Buzz metrics, when people refer to a product or service they love, they are 60% more likely to purchase it from their friends or relatives they have recommended.
By creating a great customer experience and increasing the likelihood that people will spread the word about your business, you’ll have many more customers who will spread the word about your brand.
5. Conversational Marketing Increases Conversion Rates: Email marketing is one of the most effective tools available to marketers looking to increase sales and conversions, which is why it’s lined up alongside other high-converting channels like search and display ads.
However, according to Hubspot’s Converting Customers report, email converts at a rate of only 39%. With conversational marketing implemented, the rate jumps to an impressive 75%.
6. Conversational Marketing Leads To Higher Engagement: With conversational marketing implemented in your social media strategy, there is a greater chance that users will engage in conversations with brands and ask questions about products and services.
How Does Conversational Marketing Benefits Your Business?
There’s no doubt that today’s consumers are more engaged than ever before. Customers prefer to have conversations naturally and communicate with businesses through social media, email, and phone calls.
As a business owner, it’s essential to understand how conversational marketing benefits your business and how you can use these channels to connect with customers.
First and foremost, conversational marketing is personal. It connects customers with the brands they love in a meaningful way that feels relevant and trustworthy. This type of customer service builds loyalty and fosters repeat business.
By engaging with customers personally, businesses can also learn more about their needs and preferences, which can help create new products or services that meet those needs.
Second, conversational marketing is interactive. Rather than sending an email blast or posting a one-size-fits-all message on social media, businesses should take the time to develop specific conversations with their customers.
This means addressing their individual needs and building trust along the way. In turn, this leads to increased sales and stronger customer relationships.
Finally, conversational marketing is credible. By speaking the customer’s language, businesses can build trust and authority in their eyes while also establishing themselves as thought leaders.
Examples Of Successful Conversational Marketing Campaigns
Since the early 2000s, conversational marketing has been growing in popularity, it is a type of marketing that engage customers and build relationships. Everyday marketing campaigns can be successful because they are personal, engaging, and interactive.
Here are three successful conversational marketing campaigns:
Nike’s “Just Do It” Campaign: This was launched in 1984 and was one of the first examples of conversational marketing. The campaign encouraged people to be themselves and not conform to society’s standards. The campaign used slogans like “Just do it” and “Just do it now.” Nike’s slogan helped make them one of the world’s most popular brands.
Dove Campaign For Real Beauty: This campaign was launched in 1995 and focused on showing women that they were beautiful no matter their size or shape. The campaign used phrases like “you are beautiful just the way you are” and “real beauty is inside.” The Dove Campaign for Real Beauty helped make Dove one of the world’s most popular beauty brands.
Chick-Fil -Campaign: This campaign was launched in 2003 and aimed to change how Americans viewed their fast food. The slogan used in the campaign was “Eat Mor Chikin, Not Chickens.” This campaign helped increase Chick-fil-A’s sales by 5%.
Wawa Promotional Campaign 2009: In 2009, this company ran a humorous ad that compared itself with another famous brand (Starbucks). The tagline used in the ad was “Wawa is better than Starbucks,” which helped make Wawa one of the world’s most popular convenience stores.
Conversational marketing has the potential to revolutionize how businesses interact with their customers and drive massive improvements in revenue growth rates, brand engagement levels, and customer loyalty scores. We encourage you to try it if you’re not using it already. You might be surprised at the rewards.