Email Marketing Tools

Email marketing has become a popular marketing tactic. This article has a complete guide to Email Marketing tools, a quick overview of Email Marketing, and top free Email Marketing Tools that will assist you in implementing this marketing approach and succeeding in the market.

In the 21st century, email marketing has seen tremendous development. Marketing refers to the marketer’s role that allows you to promote and sell your items or services to your clients via email. Email marketing is one of the many ways to sell your products or services.

What is Email Marketing Tools?

A marketer can perform a lot of work in a day while planning to launch an email campaign. One of the most time-consuming operations is sending an email to your customer with the appropriate message.

This requires using Email marketing tools, which assist in creating, sending, monitoring, testing, and optimizing your email campaign.

Email marketing tools help you write successful emails, send them to the right people, and track the results with analytics.

Numerous free email marketing tools allow you to use their services. However, you must first choose the most cost-effective and dependable solution that provides free services.

Free email tools can save you time, money, and other essential resources.

Top free email marketing tools


The sender is an omnichannel marketing platform that allows you to master email marketing. Aside from all the other functions, it has email automation, an advanced subscription form, a pop-up builder with real-time analytics, and a one-click integration. The user interface and functionalities are intended to be as simple as possible while still providing a high level of functionality. The tool’s functionality and ease of use have been prioritized throughout its development and maintenance.


The most well-known mailing platform discussed here is MailChimp. They’ve recently expanded its capabilities to become a full-fledged marketing network. MailChimp has a long history of providing a reliable free service. It’s simple to use and built for non-technical professionals that prefer drag-and-drop email alternatives. It covers all of the essentials for organizations that are just getting started. Although the free plan has fewer email marketing features, it still provides a basic service for a wider range of marketing channels, including email, landing sites, Facebook and Instagram advertising, social posting, postcards, and pop-up modes. Higher payment thresholds enhance retargeting advertising on Google, Twitter, and Instagram.


Convertkit gives you the flexibility and adaptability to create and execute email marketing campaigns. In addition to constructing a consumer funnel, you may use its automation to save time. It’s easy to use, efficient, and useful, and the price is reasonable compared to other apps. ConvertKit offers a fluid, drag-and-drop email experience to convert technical emails, unlike traditional email marketing solutions that need coding and HTML knowledge. There’s also an option to display the whole funnel setup via integration.


Campayn can be used to develop high-quality email marketing campaigns, as the name implies. You can either utilize one of their models or create your own. If you only have a small email list (under 500 subscribers), you can utilize their free Basic Package, which includes all the essential features. Campayn, like other modern email marketing tools, has a simple drag-and-drop interface. You may create the appropriate context for your email message with a great template that fits your business. Your contact list may be simply connected, and you can view granular segmentation of how your contacts respond to your emails. Website forms, hosted forms, Facebook forms, and pop-up lightbox forms are among the tools available for developing sign-up forms at the company.


The free edition of HubSpot email marketing can suffice if you need to send emails from lead deals, thank you for emails after orders, or just support current campaigns. HubSpot, best known for its marketing automation tools, just launched a free email marketing service that can handle a wide range of small business transactional email demands. The simplicity of HubSpot’s free email tool is one of its strongest features. The program has a drag-and-drop visual editor and ready-made models to help you get started quickly.

Campaign Monitor

With their simple email marketing and automation software, Campaign Monitor boasts that engaging with the audience has never been easier. That might not be too far off the mark. Campaign Monitor is a flexible, clutter-free Design Builder tool that ensures that emails look great on any device, but the app goes even further. It generates the final appearance of your email template in various email applications, including Gmail, Yahoo, Hotmail, and others. This tool assists you in ensuring that your email marketing materials are displayed as you choose.

Zoho Campaigns

Zoho is a multichannel CRM solution that allows you to communicate with clients, streamline sales, and close deals. It offers about 40 different types of optimized software to serve a wide range of market functions. Zoho Campaigns is an email marketing tool that comes as part of the Zoho Suite (also part of the larger tool, Zoho CRM). The Zoho Campaigns software will be available separately, either as part of the Zoho CRM kit or as part of the whole Zoho One suite. Even free plan customers can segment and regulate their mailing lists. Email marketing campaigns can be planned, including adjustments for sending in the recipient’s time zone. Split testing your emails is another option for determining the optimal variety.


Litmus is an extremely versatile tool for monitoring and documenting email. It has everything you need to break through the clutter, from pre-send and split testing to post-delivery statistics and high-performance insights. Litmus’ automatic email testing tool makes it simple to spot broken links, images, and other flaws. You may test your emails on a desktop, laptop, Android, Apple, and Windows computers.


Drip is a feature-rich email marketing tool that includes message customization, e-commerce platform connection (including Shopify), extensive data analytics, and more. It has two different email-building tools: one that is visual and the other that is text-based. This aids in the creation of effective image-driven marketing as well as more focused and personalized follow-up messages for specific customers.


Pabbly is an online portal offering various services like online type building, email marketing, subscription billing, and email list cleaning. It also sells Pabbly Plus, a whole business management kit that includes all these low-cost products. Whether you have a subscription or a free plan, Pabbly’s email marketing software does not limit you to features like marketing automation, list management, autoresponder emails, or subscriber segmentation. You can send emails without incurring any additional fees by combining built-in or 50+ external SMTPs.


The majority of these free email marketing solutions provide a lot of functionality. Even if you need to upgrade to meet your business’s needs, you’ll find that many of the paid options are inexpensive and adaptable. Small businesses and marketers should be able to take advantage of these opportunities while saving time and money.