In the last few years or so, social media has been an impressive new medium in marketing. There has been so much going for it as a marketing platform: most of the time, it’s free, it’s fun, it’s audience-driven, and it can be extremely efficient as well!
Whether you just use social media personally, or as a brand, an influencer, or, there is no doubt that social media has considerably emerged over the last decade. Since its humble beginnings in Orkut, AIM, and Friendster- social media has grown into an amazing platform for brands and influencers. And to create content that is compelling; it is a must.
Social Media for Business Growth
In the post-COVID world, it can appear baffling to try and keep track of even more shifting pieces in the massive social media puzzle. Still, the future trends of social media that can be predicted today- are crucial to your brand’s success stories tomorrow and beyond. Along with that, to create content that is great is necessary at every stage of the marketing strategy.
If you wish to use social media to grow your business, it’s not enough to post whatever and whenever. Having a well-researched content plan means the time and resources won’t go to waste. Here are the top trends leading to social media’s future to help you to create content that stands out among the countless news feed.
Customer Service Tool
Gone are those days when speaking to the customer service representative to solve a particular problem used to take long time. As the world’s future shifts towards online- customers expect brands to be observant of their requirements more and more. A recent study revealed that near about 60% of consumers who complain on social media expect a reply within an hour.
Providing exceptionally good customer service across all social platforms can be tiresome, but it’s proven to be a much more effective route to resolving concerns. Solving an issue on social media is nearly 83% less costly than resolving it through the help of call centre representatives.
When it comes to service, customers expect a more personalized, human response instead of existing answers. Before developing a plan for future customer service, establish your voice and tone so that replies across all platforms are consistent with your brand, moving forward.
Create Phenomenal Content
To create content that is Ephemeral is described as rich media (primarily video and photos) that are only available for a short period, like an Instagram story. Implementing ephemeral content into social media plans can help your brand stand out in the future as users proceed to shift to their mobile phones as the preferable way to scroll through various platforms.
Ephemeral content aligns accurately to mobile screens and enables you to post more frequently without clogging up your own page, but still generating great engagement. Another great benefit of creating content that is ephemeral is the capability to easily share user-generated content (USG). By posting USG on your ephemeral content, you’ll obtain the capability of empowering your customers and attract new audiences to your brand.
Tap into your niche
Though mainstream social media platforms like Facebook and Instagram continue to dominate social media, social networks niche are increasingly gaining popularity among buyers. Niche platforms are networks designed for a preferred audience, especially those with a particular interest outside the mainstream.
Before jumping into a platform, do your research to recognize which platform your brand adjusts and create content well, where you can acquire the most success. With the help of correct platform, your brand will attract new viewers’ attention and help you to grow your follower base in the future.
Focus on Community
At present, we all are living in a society, where people are urged to stay six feet away from one another; an online community is something users are urgently searching for. Interaction and generating a sense of inclusion is necessary to build a flourishing social media community for the future.
While creating a social media community for your brand, try to implement strategies that encourage conversation between its members and promote community feeling. Building a thriving community can also present you with insights about future trends and the capability of tuning into what consumers want from your brand. To create content for the future of social media and your industry-involvement of a community is a priceless asset that will keep your brand consistently moving forward.
Social media is continually growing, and you must create content that must also evolve with it. Do your research and stay organized to see marketing success! The future can be an intimidating and unfamiliar place, particularly for brands hoping to remain relevant on social media as the world remains to quickly evolve. By creating content that is compelling and incorporating these trends into your social media strategy- your brand will grow alongside the transformations and experience success in an unpredictable landscape.