The sales funnel, or the potential journey customers take on making a purchase, is something that every e-commerce merchant is familiar with. At the top of the funnel, you grab the prospect’s attention and draw them in. You learn about their needs in the middle and propose your product as a possible solution. At the bottom of the funnel, you convert them into a paying customer.
Social media marketing may appear straightforward, but online retailers are well aware that shorter attention spans and the over-saturation of the e-commerce market have made it increasingly difficult to capture and carry leads all the way to the conversion point.
Today, the most effective way to attract prospects into and through your sales funnel is to meet them where they already spend time and provide an interactive, personalized experience. As a result, Instagram is now one of the most powerful tools for building a high-converting sales funnel with the increasing demand for social media marketing.
What Is An Instagram Sales Funnel & How Does It Work?
The four stages of a typical Instagram sales funnel are awareness, consideration, conversion, and loyalty. Even if revenue generation is your primary goal, your Instagram strategy should cover all four stages. After all, you must first attract and cultivate potential customers before encouraging them to become repeat customers.
Although an advertising budget isn’t required to create a successful Instagram funnel, it certainly helps. You can broaden your audience and re-target interested customers with paid campaigns to boost results.
Valuable Ideas For Building A High-Converting Instagram Sales Funnel
Instagram sales funnels come in a variety of shapes and sizes as a part of Instagram marketing strategy. That means there’s room for you to be inventive and try out different formats to see which works best for your company.
Remember that conversation is the key to a successful Instagram sales funnel. You’ll have an easier time getting prospects to move if you start it or encourage them to do so.
Here are four suggestions that help to get you started with your Instagram marketing strategy :
- The Feed Ad That Prompts A Direct Message
The most engaging way to start a sales funnel is with a standard Instagram ad that directs prospects to your website to shop on their own. Make an ad that invites users to engage in a conversation with you instead.
They can choose the option that best suits their needs or preferences and tap it to contact your business. You can then suggest a product from your catalogue that best meets their requirements. Making it simple and appealing for users to engage with you first is a great way to increase the number of people who progress through your sales funnel.
- The Story That Elicits A Reaction
Instagram stories are used in this version of the sales funnel. You can use it as a free, regular story if you have a large Instagram following.
If not, consider running a story advertisement to reach a wider audience. All you have to do now is create one or two story slides promoting a current promotion. Make it clear what your product is and how much of a discount you’ll be giving customers.
Of course, you’ll have to show how the offer you’re making will benefit them. Tell them to use a keyword in their response to the storey, and then send them the coupon code via DM. Another great way to get prospects to message you first and start a conversation is to use this feature.
You can then collect more information about the lead, make product recommendations based on their preferences, and collect their email address for future offers, among other things.
- The Post That Invites Comments
This funnel is best suited for brands that already have a sizable following. It’s beneficial for those who sell products that the average customer will need to buy again regularly (such as beauty products) or those who sell multiple versions of a product that customers may want more than one of (like clothing and shoes).
As you probably already do, post compelling images of your products. Respond to users who leave a question about a product in a comment via direct message. You can collect additional information, recommend other products, direct them to your website, and so on, just like the other funnels.
- The Post That Invites Story Tags
This sales funnel based on a giveaway or a promotion. Tell users that they can enter to win a prize, discount, or other incentive by tagging your brand in their Instagram storey in the caption of a regular Instagram post.
Users will then begin tagging you in their stories, automatically starting a DM conversation between you and them. Pick a winner, then use DMs to move the rest of the entrants through the sales funnel.
Conclusion
Instagram is a lot more than a social media site. Year after year, it generates billions of dollars in revenue for brands. In addition, brands receive four times the amount of engagement on Instagram as they do on Facebook. That’s why Instagram is the best platform for attracting customers, increasing sales, and cultivating brand loyalty.
You can use the platform to create a long-term, engaging, and convenient relationship with your customers. By following the ideas mentioned above, you’ll be able to turn Instagram marketing strategy into a powerful funnel that converts prospects into paying customers.
