Customer Acquisition Expert -ONPASSIVE

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In this article, we will be looking into just how you can become a successful customer acquisition expert. Customer acquisition is a really important part of your marketing strategy, as without the right type of customers you will not have a group of people who would be buying from you. So, let us look into the various ways you can become a customer acquisition expert.

So, what are the various ways to become a customer acquisition expert?

Having something to experiment with

When learning digital marketing, nothing is more valuable than hands-on experience there are many courses that can be useful.  You will need to be able to find a product/company to try out what you learn as you take the courses.  Whether the content is either digital in the form of a blog, mini website, landing page, or other types of content you will be able to understand what there is something to.

Related: ONPASSIVE to Solve Problem of Soaring Customer Acquisition Costs

Learning from others

One of the best things you can do is to follow other awesome marketers who produce content online. Following marketers on their blogs or their social media will keep you updated about the latest trends in the digital marketing industry.

Learning From Successful Companies

After choosing all the channels that you want to go deep on, you need to identify a few companies that are executing in those channels really well. For example, when you are doing content marketing, you would need to pay attention directly to companies such as Moz, Hubspot, KissMetrics, and Buffer. There are many different tools that you can utilize to research and follow their strategies such as Moz Research Tools, Followerwonk, SEMrush, WhatRunsWhere, and SocialCrawlytics. 

Related: The Customer Is Always Right’ Is Wrong! 5 reasons WHY?

Keeping A Digital Scrap Book

It is important to keep a digital collection of all the examples and resources from other companies that are able to provide inspiration and ideas.  You can use powerful tools such as Evernote every time you come across a great marketing email, landing page, ad creative, infographic, onboarding technique. You can easily store and organize it in Evernote.  This is primarily why if there is ever a need to design a new email campaign down the road, you can easily refer to these notes to improve your proficiency.

There is always a specific layer of topics that you need to become proficient in which will undoubtedly go a long way in ensuring that your business is a huge success. These major topics that you should focus on are:

  • Basic knowledge of statistics
  • An understanding of basic programming
  • Product design & UX principles
  • Good understanding of psychology
  • Branding, Positioning & Storytelling

Some of the important marketing concepts that you should have a better understanding of, which will undoubtedly help to improve your marketing across different channels:

  • Conversion rate optimization
  • Copywriting
  • Funnel marketing
  • A/B & Multivariate testing
  • Basic Photoshop & wireframing skills
  • Database querying
  • Excel & Modeling

Related: Artificial Intelligence for Customer Experience: Boon or Bane?


In conclusion, these are the following ways you can become a successful customer acquisition expert and we hope you found this article informative. Becoming a customer acquisition expert doesn’t happen overnight, there is a lot of hard work, thought process, and training that would go behind. Understanding the customer mindset and knowing how to approach them, will go a long way to help you reach customers better.

Good luck with your customer acquisition practices! Thanks for reading.

Related: Tips to Improve Your Customer Acquisition Strategy