Data-driven marketing decisions

Core Technology

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22 Mar 2022
6 Min read

Data-Driven Marketing: a Guide For Making Better Decisions

A data-driven marketing strategy is built on in-depth data research. This entails looking at data you already have and data that you as a marketer have access to. Examining various data sets can assist you in making data-driven decisions and creating the foundation for your data-driven marketing strategy.

A data-driven marketing decisions approach aids firms and entrepreneurs in not only gaining insight into future numbers (forecasts/predictive analytics) and personalizing the user experience for current and potential customers. It enables businesses to have a deeper understanding of their customers’ requirements and preferences.

Finally, a data-driven marketing strategy may help identify and estimate which marketing initiatives will have the greatest impact and profit in marketing budgeting. Data-driven decision-making aids in the discovery of your company’s most effective marketing channels.

What are the benefits of making marketing decisions based on data?

Reduced expenses

Analyzing and comparing the multiple essential KPIs with data-driven marketing decisions may lower marketing expenses by deciding which channel and technique work best for attaining a goal. Your decision will no longer be founded on gut instinct but rather on the statistical importance of effective profound numbers.

More accurate/better user personas

Continuous data analytics allows you to understand your buyer personas better and keep them up to date to understand better what your customers want. As a result, advertisers may create more customized content for their target demographic and increase their return on investment.

Data analytics techniques will get more exact overtime when artificial intelligence is employed.

Predictive analytics and foresight

Digital marketers can forecast certain trends and evolutions in their marketing activities due to a data-driven marketing plan with the necessary technology. Marketers can use predictive analytics to forecast how their campaigns and customers will behave in the future.

Marketers need to be able to anticipate future campaign success or customer purchase values using predictive analytics tools.

Based on region, age, employment, and purchase history, predictive analytics may identify potential future purchase values and customer lifetime value (CLV). Marketers can utilize this data to target specific users with advertisements, content, and offers they are most interested in.

To find relationships, use correlations

Finding correlations and causalities in your data is tricky. Marketers can use it to see which statistic drives which other metric. By tying key and relevant KPIs to one another, marketers can easily see and understand the output of their marketing operations and acquire a better holistic perspective of their metrics and the links between them.

What should you consider before launching a data-driven marketing campaign?

Technology:

Manually gathering and tracking data from many marketing platforms is, of course, impractical. This would take so long that there would be no time for adequate data analysis or other marketing activity. As a result, marketing teams must now seek out the appropriate technologies to automate this time-consuming activity.

Mailing, social media, customer relationships management (CRMs), and website traffic analytics tools are just a handful of the marketing tools used by digital marketers at any given time. Although varied data is available across all of these platforms, an overview of overall marketing performance is lacking because these systems are frequently not synchronized.

A few marketing intelligence solutions are available that can help you with this.

Team:

Modern digital marketers must be data-savvy, but they must also collaborate with analysts and data scientists. Effective data-driven marketing necessitates cross-departmental collaboration. Analysts, marketers, and data scientists collaborate to improve marketing departments’ decision-making efficiency and accuracy.

Data:

Various data and data sources are used depending on your organization and digital marketing channels. This means that you must be diligent in ensuring that it is accurate when acquiring data. You won’t obtain good results until you have high-quality data, even if you have good technology and a trained workforce.

As a result, understanding what sorts of data are relevant to your company will assist you in making better data-driven decisions and supporting your data-driven marketing strategy.

KPIs:

Selecting your company’s Key Performance Indicators is crucial for a successful data-driven decision culture and strategy. As a result, it’s crucial to set aside some time to identify the most important indications for your organization as a whole or your next marketing campaign precisely.

We’ve chosen a few key KPIs that are frequently used by our customers and play an important role in a digital marketing campaign or strategy:

  • Traffic 
  • CTA
  • CTR
  • Conversions
  • Historical customer data

Monitoring:

Once you’ve collected and analyzed all of the relevant data, you’ll be able to employ technology to track your KPIs and other key metrics. You will be notified of any unexpected positive or negative anomalies that occur and what may have caused those abnormalities. This allows you to detect potential process flaws and focus more time on running campaigns rather than constantly monitoring thousands of indications.

Conclusion

While data may not be able to address all of your problems, it can greatly enhance your company’s success rates when used correctly. It can also help you cope with making difficult decisions by providing a stable foundation on which to stand.

You can better understand your customers and the market by utilizing your marketing tools and conducting consumer research. This can help you develop new ideas you wouldn’t have thought of otherwise.

Overall, data-driven decisions can aid in your company’s growth while also boosting work processes and culture.

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