Don’t you feel calm when enclosed by grassy green fields and cerulean blue skies in a serene manner? Have you ever questioned oneself about the psychology of and why you get alarmed when you see red color?
Color has known to have a robust psychological impression on people’s behavior and choices. And this philosophy has been utilized in a very effective manner in marketing psychology by business owners and marketers identical.
What is color psychology?
Color psychology is the subject of human psychology about how colors impact on the perceptions and behaviors of humans. In business and marketing, color psychology focuses on how colors can change consumers’ thinking about a brand and whether or not they influence the consumers to utilize a particular brand or to buy a product.
How do Colors Influence People?
Red Color: This color creates a feeling of urgency, which is suitable for clearance sales. It encourages desire, consequently an often used by chain restaurant business. This color excites the human body, increasing blood pressure and heartbeat rate, correlated with action, emotion, and feeling.
Blue Color: This color is known as the standard color for men. It’s allied with peace, water, calmness, and loyalty. Blue represents a sight of safety, restraints hunger, and excites potency. This color is the most popular color adopted by conventional brands resembling to foster faith and confidence in their products.
Green Color: This color is associated with well-being, peacefulness, strength, and nature and generally utilized in shops to ease consumers and for promoting problem-related with the environment. Green color shows consistency in your brain and promotes a perspective leading to the ability to make decisions quickly and effectively.
Purple Color: Generally associated with nobility, wisdom, and respect. This color stirs creativity and problem-solving. They are frequently used to promote fairness and anti-aging merchandise.
Black Color: This color interlinks with administration, leadership, confidence, and strength. Often a representative of intelligence but can become more powerful if used appropriately and frequently.
Grey Color: This color signifies characteristics and feelings of practicality, age, and unanimity. If you use too much grey color, it can also show a sense of emptiness and depression.
White Color: This color is associated with characteristics of innocence and purity, freshness and cleanliness, and safety. Its uses signify a deficiency of color or impartiality.
Orange & Yellow Color: These two colors are pleasant shades that support being optimistic. Yellow color has the ability to make children cry, whereas orange color has the ability to trigger a feeling of caution. Its uses develop an atmosphere of fear that can drive in spontaneous buyers who are also called spur-of-the-moment customers.
Color impacts thoughts and understanding that are not apparent, such as the flavor of food. Colors also have the ability to enhance the potency of psychology.
This part is the first part of the article, where we have covered color psychology and how color influences the audience. In the upcoming installment of this article, we will concentrate on how color impact branding and how color can create conversions.