content marketing and content advertising

In this article, we will be looking into understanding the main difference between content marketing and content advertising. The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and can easily sell their products and services. However, it also poses a unique challenge to the content creators as they cannot expect everyone to come and read their content online.

To understand the difference between content marketing and content advertising. We need to define each of the different types of content marketing and advertising first:

Related: The Complete Guide to Content Advertising

What is Content Marketing?

Marketers have been using content to engage their customers without the pretext of selling and this will help to create content that is entertaining, provides new information, and is also educational to accentuate their overall online experience. Content marketing has been a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. This is excellent as you can attract and retain a clearly defined audience, by driving profitable customer action.

What this means is that instead of selling your products and services to your customers, you are taking a long road of sharing valuable content with them online. This allows your customers to read, comment, and share the content you made, allowing you more reach and engagement compared to traditional promotional methods. Content marketing has improved drastically due to social media platforms and marketers rely on platforms in distributing content online. You need to understand that as a marketer, you will use various content marketing strategies to share messages.

You can understand how to use it for your own business goals and you can gather some of the best ways of using marketing.

Related: Benefits Of Using A Content Marketing Calendar In 2020!

Content Marketing Videos:

Content marketing videos which have recently gained a lot of popularity as the costs of making them are decreasing. With the help of Facebook Live and Periscope, businesses can also easily broadcast live and interact with the customers directly.


Infographics are visual content pieces and they offer stats, facts, and other information to your target audience in the most aesthetically rich and pleasing manner. These graphics have been shared widely as the information that they are using has been deemed relevant by the target audience. They can help you to exactly share information with your friends, peers, and others.

Online Web Pages:

While a majority of the case studies are dull, full of text, and really unenjoyable to read, there have been amazing case studies that have been created which will encourage you to scroll right to the end while taking it all in. There are countless other examples of content marketing that you can easily find online. However, the web and social media are currently full of both user-generated and brand content. Among the massive clutter, it is very hard for content marketing strategies to work organically, as they will not be able to gain much exposure.

This is exactly why many marketers are now using “content ads” or content advertising. 

Related: 5 Easy Steps To Create A Great Content Marketing Strategy!

So what exactly is Content Advertising?

Content advertising can simply be defined as using paid features of various platforms to promote and also distribute valuable content with customers actively. Advertising content online has become a necessity because organic reach on Facebook is dead and no longer relevant.  Opting for paid features on social media platforms, marketers are able to get more views, engagement, and leads from their content. The biggest benefit of using content advertising is that it doesn’t necessarily rely on what your target audience is searching for online. You can also directly reach out to your audience with content advertising.

In Conclusion:

We hope you found this article informative in understanding the major difference between content marketing and content advertising. Content advertising and content marketing are both uniquely important in their own ways, to achieve the best results possible for your business.

Good luck with your content marketing and advertising campaigns. Thanks for reading!