Gone are those days when you had to go out for shopping. Today brick and mortar stores are dying because of hyper-active customer base present online. Small businesses fail to survive due to fierce competition from online giants.
For some, it’s just a matter of culture change, while for others, it’s about the non-availability of funds and technological skills. Small companies most often misunderstand the concept of going online and end up being the same old traditional business and soon die to the grave.
ONPASSIVE could rescue such companies by giving them instant online experience and streamlined business functions to lead the online marketplace. But before that, you need to understand a few basics of the online business and why companies should create goals around capturing the netizens.
How could digital transformation disrupt small businesses?
1. Stay Online, Stay Competitive:
Earlier offline markets used to be in confined space or a compound. But in the last few decades, companies have been looking for market expansion, especially by going online. The only reason behind this is the competition. The 360-degree market expansion allows you to capture your potential customers wherever they exist.
Digital transformation opens the door to multiple opportunities and gives you wings to reach heights. Usually, physical stores do not have many options to think beyond product placement and merchandising. But, online stores can cross-check their products with trending and upcoming demands and design their products and services to go multi-dimensional.
Being online is the first step to be competitive. Your competitors, big or small, perceive you as a threat, and a sense of healthy competition initiates between you and your rivals. You can create and set benchmarks, share similar customer bases that receive different services. Your strategies could find a middle-way to meet demands from direct and indirect customers.
2. Change Culture or Die Soon:
Most of the small business firms do not want to change the way they operate today. They remain in a comfort zone and do not want to experiment with their products, promotions, or services.
The fear of missing out is not their first concern. The comfort zone is usually the result of learning ways to adopt new technologies. That is again attributed to the complexities in going online, which are, in fact, only perceptions. Today free tools and resources are available to bring a digital transformation.
3. Cost of Being Offline:
Half the population of this planet is online, but online companies have tapped only one-third of those. Millions of new companies are getting launched to capture unexplored marketplaces. If you don’t do it, someone else would definitely do it.
You might believe your customers are loyal to your offline business. However, that’s not entirely true. Customers are slowly relying on searching, ordering, and receiving products and services online. You might observe customer visits slowly reducing at your store. The reason would be the penetration of your online competitors in your marketplace.
4. On-board the Journey to the Future:
Online business is the future, and it’s not a choice. Every business person has to think like a visionary and be prepared to make their business future-proof. Reality can’t be ignored, and the future has to be accepted. Artificial Intelligence has been introduced in different business operations across different industries. Soon business owners need not have to handle any operation manually.
It all depends on how soon business owners embrace the change and adapt to the current market demands. If the customers are online, then there is no point in keeping your business offline. Internet and resources are affordable, and you can take the help of online business automation experts, such as ONPASSIVE, that offers tools developed with the integration of artificial intelligence and free to use only for the registered members of the company.