An average individual is exposed to approximately 6,000 to 10,000 commercials each day. So it’s not unexpected that we’ll be almost unsusceptible to the ad presents. Do not get me wrong as this doesn’t indicate that commercials don’t appear to be useful, or they do not have their place in advertising. In truth, business owners have experienced a 96 % gain in clicks with an effective Facebook advert marketing campaign.
Though direct mail marketing may appear to be an old-fashioned form of marketing, it does have its perks now that technology is here to modify the game’s rules. However, currently, several other modes of marketing maybe even more productive. Direct mail marketing has been employed for years, long before digital advertising was even a thing.
Technology has remodeled everything we do, include how we market our goods. Years ago, when things were all manually driven, there wasn’t an effective way of gathering and storing data. Technology helps us work faster and presents us with more specific data about our probable clients. And indeed, this leads to better conversion rates and more satisfied buyers. Technology has heightened the direct mail marketing process to produce outstanding outcomes.
What makes Direct Mail so appealing?
Direct mail marketing is a type of marketing where ads and other promotional materials are physically transferred to your mailbox.
While some believe direct mail is lifeless, research has confirmed that direct mail response rates are much higher than any other form of ads combined. The fact is, direct mail’s response rates have been growing considerably through the years as digital becomes more broadly adopted.
Technology has made direct mail much more comfortable to execute and more pocket-friendly than ever. But what exactly does technology have to do with direct mail marketing? It’s satisfied with the advancement of technology, as direct mail marketing has gone online. This practice makes direct marketing more reliable, accurate, and useful. Here are the 3 ways direct mail marketing helps you earn more money.
Allows Digitizing the Direct Mail Marketing
The first of the 3 ways direct mail marketing helps you earn more money is when done correctly with the right technological integrations; direct mail marketing can produce a more memorable experience for your ideal customer base with your business. Also, some companies are already taking advantage of that.
Just recently, various direct mail providers integrated with hundreds of other CRMs, providing marketers an opportunity to take data from their website or CRM and send targeted postcards to their marketing pipeline depending on particular triggers like seasons or dates for occasions.
Few standard trigger-based setups include
- Delivering postcards to buyers that abandon their carts without completing the purchase,
- Providing welcome postcards to new online subscribers with exclusive offers to boost conversions, and
- Reconnecting with customers for upselling possibilities.
It is one of the best-kept secrets, and one of the top 3 ways direct mail marketing helps you earn more money by technology integration. It enables entrepreneurs to send direct mail in any quantity automatically; hence, putting an end to what usually would have been a very lengthy setup process.
Integrate Direct Mail into your digital marketing campaign
It brings us to the second of the top 3 ways direct mail marketing helps you earn more money. Companies who use direct mail marketing can now employ digital technology to optimize their marketing campaigns. Using personalized QR codes, URLs, or even SMS codes, they can get their potential customers to connect with them digitally and improve response rates. These integrations make tracking leads and revenue a straightforward process compared to what it was before. This feature is major among the top reasons, and this point makes it to our list of top 3 ways direct mail marketing helps you earn more money with technology integration.
Delivers Accurate Data about Consumers for Relevant Targeting
Finally, this is the last point of our list of top 3 ways direct mail marketing helps you earn more money with technology integration. Unlike how it was earlier, where direct mail marketing’s success was all left to possibility, companies can now have access to more precise data about their target audience before delivering them their first mail into their mailbox. This helps boost the effectiveness of the direct mail marketing campaign.
This indicates that you aren’t merely targeting a profile or an IP address when direct mailing. A targeted list may include first and the last names, locations, and even the date when an insurance policy runs out. Organizations can leverage this data to speak directly to prospects individually on every mail piece. We believe this is the most critical factor for any business, and this feature makes it to our list of top 3 ways direct mail marketing is benefitted by technology integration.
So here’s our list of the top 3 ways direct mail marketing allows you to earn more money by technology integration. Undoubtedly, technology has made direct mail marketing much more productive. This is good news for many entrepreneurs who had no clue what to do to get their products and services in front of their target audience. We hope this list of top 3 ways direct mail marketing helps you earn more money and help your business achieve the marketing goals you’ve always dreamt of.