4 Jul 2022| ONPASSIVE
Does Using A URL Shortener Help or Harm Your SEO?
Now, that you have understood the basic definition of a URL shortener and understood the benefits as well as the disadvantages of using it. Let us understand this further by diving in, a bit deeper.
To recap, a URL shortener is simply an application for transforming long URLs into a shorter version. You can also utilize these applications to reflect the URL of the brand that you are representing.
In this article, we will take a closer look at understanding how a URL shortener can have an impact on your SEO. Whether or not, this either helps or harms your SEO is something that we will figure out.
Short URLs can have certain disadvantages such as constant spamming and endless redirections. Short URLs hide the final destination, which gives spammers an ample amount of opportunity to conduct their nefarious activities.
Spammers usually hide their harmful links in shortened URLs, to make people end up on undesirable websites. This gives a bad reputation to already shortened links that people may find untrustworthy.
Whenever you decide on setting up a couple of 301 redirects, this can happen for a variety of different reasons which may give issues in terms of indexing. Popular search engines such as Yahoo and Bing have stated that redirect chains can lead to poor or non-existing indexing.
Social media networks usually employ a tag which stands for a no-follow, which ensures that these types of URL shorteners cannot spam. Social media networks can be primarily utilized for marketing campaigns in sharing content.
URL shorteners do not lead to any negative impact on the SEO process as well. With the help of a 301 redirect such as trim URL can help to improve the page rank too.
These types of shorteners are incredibly useful in helping you achieve your goals. One of the best tactics that you can employ in sharing your content, is to make it appear as natural as possible.
You should always strive to achieve a balance between using different services and trying to write tweets and posting updates, by yourself as much as you can.
In conclusion, these are some aspects of how a URL shortener can affect your SEO rankings. We wish you the best of luck in the future for creating your own URLs. Good luck!
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