Leaks in sales funnels

Hi there!

In this article, we will be looking into different aspects of plugging the leaks in your sales funnels. A leak is simply a part of your sales funnel, which may cause deviations in the sales funnel.

There are different aspects of the nature of sales funnels and how the funnel-shape formed. All sales funnel are leaky, creating the quality of the sales funnel. 

This usually occurs in any sales funnel as it is more than likely that some people would not be interested in the products that you are selling. There would also be buyers who are not at all interested in buying your products.

Thus, having leakage in your sales funnel is relatively normal. However, having excessive leakage is a significant point of concern. Excessive leakage usually occurs at one stage of the sales funnel such as Awareness is much larger than another phase of the funnel such as Interest.

When you have a funnel, it is much easier to diagnose exactly where the leaks were occurring. As you are building the funnel, you can successfully understand some metrics for each stage. Some of the different metrics that considered are:

  1. Awareness
  2. Interest
  3. Consideration
  4. Conversion

Once you are done building your funnel, you can start measuring them and can also compare metrics every month. Noticing a sharp decline in the numbers is a good indication for what the problem is, and how you can work to fix it.

What are the strategies that can be applied to your sales funnel?

1. Retargeting:

When you are writing a blog, the main aim of writing it is so that the readers would read through the article and make a purchase. If your readers do not make any purchase, then it is considered as a failure.

Imagine if you had another chance of converting these people, and this is precisely how retargeting comes into the picture. Allows persuading visitors in coming back and making a purchase.

Adding some JavaScript on your website in the form of a pixel, which will put an anonymous cookie in your visitor’s browser. It starts working when a visitor leaves the site and browses other web pages, which can allow your ad platform to showcase your ad.

Some of the major ad platforms which can help you to generate pixels are Facebook, Google, Quora etc.

2. Live chats:

Sometimes people will leave your website if they cannot find an answer to a question. Here is exactly where live chats come handy in answering queries of your customers and allow you to interact with potential customers in real-time directly.

In conclusion, these are a few easy ways to plug leaks in your sales funnel. We hope you found this article informative. Thanks for reading!