Crowdfunding is the best gain for a project, product, or business. Ever since it started, the project has helped entrepreneurs globally. The purpose of crowdfunding is of various types, which include medical, educational, social, or business startups.
Crowdfunding marketing is vital for a successful crowdfunding campaign; you must reach out to people. Building a community that believes in your cause lie is a strong force for a successful crowdfunded project. So, how can you do it?
Herein, we will cover essential details about crowdfunding marketing, how to promote your campaign and some of the effective strategies that can be implemented during various stages of your campaign to give you the answer.
Crowdfunding marketing is a promotional strategy for your crowdfunding campaign. This is a simple means to approach people who can finance small amounts instead of seeking the help of large investors for more extensive contributions. The usual process involves approaching the crowdfunding platforms such as Kickstarter, Ketto, GoFundMe, O-Bless, etc.
To seek financial help, you must prove your purpose and be trustworthy. Trust plays a crucial even during post-launch. The post-launch marketing process primarily involves generating leads and sales. Transparency is vital during this stage, which requires communicating the funding details, project performance, and results.
Proper execution will help you raise funds at the right time and meet your goals.
1. Access to investors:
Crowdfunding allows you to interact with a large audience, who could even include investors and the people of the related field. You can see that many investors turn to you, which is not usually seen when you approach the investors directly. In addition, social media can even accelerate the process.
2. Build a community
While promoting your campaign, when you reach out to people either through social media or emails, you establish a relationship with people and build a community. You can optimize the opportunity by creating interest in your project. Consequently, the traffic increases, which helps you gain valuable leads.
3. Promoting trust
Talk to people honestly and confidently. Invite feedback and suggestions and implement them to make necessary improvements. Such interaction enhances investors’ confidence and builds trust in you.
Successful crowdfunding marketing strategies
Perform intensive marketing during the launch week and the launch day. Also, follow-up during the campaign duration. Focus on effective communication and marketing during the campaign, close and post-campaign. Such practice will share your vision with a massive audience and helps you reach your goal.
Having this as the core idea, here are some proven strategies that help you build your community
1. Develop your audience :
Develop the buyer persona of your ideal investors and customers. Primarily know who they are. This can figure out where to find them and develop communication. Also, check out how your competitors are connecting to the audience.
Your family, friends, and colleagues are the best people, to begin with. You can ask them to spread the information to other people in the right place.
2. Set a timeline:
Crowdfunding marketing comes much before the crowdfunding campaign as you create interest and build the audience for your campaign. In this regard, here are a few guidelines:
- Promote your crowdfunding at least three months before the campaign launch to generate an engaged audience by generating buzz around the ideas.
- Announce the campaign at least a month ahead. Use as many channels as possible to execute this. You can use the bloggers, press releases, influencers, and media to create interest and awareness.
- Launch the campaign. During this stage, leverage social media, emails, etc., to drive traffic to your campaign page and attain high engagement and interest.
- Following the campaign closure, be transparent to the people about your progress and achievements. Their confidence and trust lie in this.
3. Build a landing page:
Create a landing page on your crowdfunding page. Add interesting videos, clear images, and simple text to get your message going. Also, you need to be ready with the social media setup. Develop a content calendar and be prepared with the content in advance. Blogs are the best way to connect with the audience. Also, be prepared with your emails and methods for adding new subscribers.
4. Develop compelling content
Spend time to know where to connect with them and later develop content on those specific platforms. Tell them why it is of value to them, how they benefit by supporting you, and how their contributions will be used.
Make your content thoughtful, personal and relevant through live videos, interviews, Q&A sessions, polls, etc.
5. Email marketing :
Email marketing is the cost-effective marketing method for crowdfunding. Emails are the best way to personalize your messages. During the pre-promotion time, while building your audience, you can test for high open rates by implementing different subject lines, visual content, addressing, and various formats.
Crowdfunding marketing will help you reach the right investors, create an engaged community to support funding, and fulfill your goals. All these strategies will help you plan crowdfunding marketing end-to-end.
O-Bless, ONPASSIVE’s crowdfunding campaign helps connect people globally to raise funds easily and quickly. Leverage the platform for effective crowdfunding campaigns.