A welcome email refers to an email that the organizations use to create the first impression of their company with a new customer, newsletter subscriber or blog subscriber.
Welcome emails usually consist of videos, welcome offers, special offers, sign-up forms or a simple hello to establish a new connection with a new contact. Welcome emails are usually the first interaction or email communication a company has with their prospects and are often used to get customers and users acquainted with the brand.
Why companies need Welcome Emails?
A welcome email refers to an email that the organizations use to create the first impression of their company with a new customer, newsletter subscriber or blog subscriber.
Welcome emails usually consist of videos, welcome offers, special offers, sign-up forms or a simple hello to establish a new connection with a new contact. Welcome emails are usually the first interaction or email communication a company has with their prospects and are often used to get customers and users acquainted with the brand.
Why companies need Welcome Emails?
Welcome emails play a crucial role in setting the tone of a company’s relationship with its customers or subscribers. Therefore, they are beneficial for introducing subscribers to a company’s way of doing things and engaging them with their content.
Before sending welcome emails, organizations need to consider:
- Understand the Customer’s demands
- Identify Target audience based on demographics
- Understand the problems of customers and provide solutions through emails
However, businesses must keep in mind that the welcome emails need to be crafted to help boost their email marketing engagement.
Tips to Increase Email Marketing Engagement of Welcome Emails
Most companies are now focusing on sending automated welcome emails to all their subscribers and new users to increase their email marketing engagement level.
The following are few tips to craft effective welcome emails which helps to increase your company’s email marketing engagement:
Optimize Your Welcome Emails
Before sending in the welcome emails, the companies need to ensure they are optimized effectively. Emails can be optimized by including different copy-writing techniques and a call-to-action button while providing users with the best solution for their problem by your brand.
Companies can use the best email marketing tool to automate their email marketing campaign and send bulk emails to their customers. For example, ONPASSIVE O-Post is a web-based email marketing software. It allows the company to customize every aspect of their email marketing and helps nurture their relation with customer-base effortlessly.
Send Multiple Emails Instead of Single Welcome Email
While few companies focus on sending single welcome emails, sending series of emails can be helpful to analyze the client’s response. Email marketing tools can send either single or a series of automated emails for an effective email marketing engagement.
While the series of emails can include three or four emails, they can need to be creatively categorized to create the best possible impact on the customers. For example, while one email is aimed towards a simple greeting, the next can include exciting offers, and the following emails can be used as reminder emails.
This way, companies can interact with potential clients or customers many times and increase their email marketing engagement.
Include an Eye-catchy Subject Line
Subscribers or users keep receiving multiple promotional emails daily. To distinguish between the welcome emails and promotional emails, the subject line of your welcome email needs to be clear, concise, and eye-catchy so that it can instantly grab the reader’s attention.
An appealing subject line act as a campaign booster for your email marketing campaign and can drastically increase the click rate of your emails, thereby improving your email marketing engagement level.
Include the CTA Button in your Emails
New customers are usually more curious and excited about brands and tend to click on more emails. Therefore brands need to include a Call-to-action (CTA) button and place it in the best possible way to be easily visible for the email viewers.
The call-to-action button needs to inspire customers to take actions and generally include “click here to shop” or “Redeem your code here”. The CTA button needs to give special attention if companies are looking to increase their email marketing engagement.
Differentiate your Welcome Email from Regular Promotional Emails
While welcome emails introduce your brand to subscribers and customers or provide welcome offers, promotional emails aim to promote your brand’s products or services. However, it is vital for brand’s to introduce the brand entirely to the users before they start receiving promotional emails.
Therefore, companies need to ensure that the welcome emails are crafted differently from promotional ones. Welcome emails can include brand colours, image styles and creative fonts to create the best impression. ONPASSIVE O-Post, for instance, enables the company to choose different templates each time with compelling themes to engage the audience.
Encourage Customers to Connect with Your Brand
Companies can now take advantage of re-targeting opportunities, reach customers through various channels, and encourage them to connect with your brand. The welcome email is one of the best chances to do so because most people check their email inbox every day.
Therefore, welcome emails are a great way for brands to get new subscribers and invite them to become their followers across social media pages.
Automation and email marketing tools are now helping brands implement a successful email marketing campaign, and welcome emails are a great way to increase email marketing engagement.
Conclusion
Welcome emails are an excellent way for companies to boost customer engagement and turn casual readers into potential customers. Therefore organizations need to welcome emails to increase their email marketing engagement and nurture their relationship with new customers by creating a positive first impression.
Few companies such as ONPASSIVE are now developing email marketing software to launch a successful email marketing campaign. ONPASSIVE O-post is a business email marketing software with rich features and user-friendly solutions for crafting effective emails to engage customers.
