Many brands like Apple “Think Different,” Nike “Just Do It,” so on are more popular. Over the years, these slogans changed everything and set how each company communicates and identifies in the market world. In simple words, these slogans motivated the people towards their brands. It is the power and potential of branding.
Branding reflects the company’s acts, how they will serve the people, the value that the company gives to its customers, etc. You can get more sales, brand awareness, and better customer experience if your brand is powerful.
The brand is not only for companies; even professionals can share their own story, goals, aims, skills. In the digital world, the personal brand is more important.
What is a personal brand?
A personal brand is the same as a corporate brand. That means it says who you are, what you are, your values, and how you expose your values. The company brand helps you communicate with your customers effectively and makes your company stand out from the competition. Coming to a personal brand also does the same; it helps communicate with the unique identity and provides exact value to the clients.
Your brand should showcase your strengths, builds reputation, develop trust, and communicate uniquely. Creating a personal brand is a little complicated, but you can develop with some incremental steps.
Here are some tips for your reference for building your brand.
1. Identify who you are:
First, you should know who you are to build a personal brand that reflects your personal and professional identity. Think yourself of your strengths and weakness.
- Where can I do the best?
- What challenges me?
- What have others complimented me on?
- On which projects others should help me?
- On which projects should I spend more hours?
Ask your friends, family, co-workers if you don’t know the answers to all these questions so that they can describe you. You can develop the best brand once you know different facets of your personality.
Most people feel difficult to choose a specific niche as they don’t want to limit themselves. Your brand changes your career growth, like corporate brands. Just choose a particular area to focus on and evolve it; that’s the best idea to build a personal brand.
2. Make sure what you want to be known for?
Your brand tells who you are and where you have to go. Along with understanding existing skills and competencies, add your strengths and weaknesses for any industry to break into next.
You can expose the skills that make you unique, and you can also identify where you have to improve to advance. Analyze where you want to be in the next 5 or 10 years. And analyzing what you need helps you to be a success and takes to your destination.
3. Figure out your audience:
You should identify to whom you are going to reach before developing your brand. Analyze whether you are going to target industry thought leaders, an individual of a particular company, or recruiters, so on. You can create your story easily once you define your audiences as you know what type of story you need to tell.
Let’s discuss with an example; you have to create or update your LinkedIn profile if you hire managers and recruiters because most recruiters follow social media to find high-quality candidates.
Try to impress your existing clients and attract more customers if you are a graphic designer. Convey your story via a personal website or a portfolio by analyzing where you can express yourself better.
4. Grow your online presence:
Keep mind that you should be active on social media and engage with hiring managers, co-workers, and others. Your online presence looks different depending on the medium you choose with many social media tools. You can expose your best story once you know where your targeted customers most likely to turn.
Ensure your potential customers don’t stumble any information that harms your chances of landing a job by adjusting your privacy settings. Here are some social media platforms that help effectively to build your brand.
LinkedIn, one of the professional social media tools which define your brand. You can use this network effectively by participating in groups, make introductions with people, and ask for recommendations.
Make use of this social platform to highlight your industry expertise. Use hashtags to incorporate your brand into your Twitter to focus on niche and retweet top industry stories.
Personal Portfolio or Website:
Ensure you have a website or portfolio that provides essential information like who you are and which helps to visualize your work, whether it is marketing or design field. Create your site using WordPress, Wix, so on among others.