You must do more than just create high-quality content to succeed in content marketing. If you don’t know how to share the content effectively, all of your time and effort will be wasted even if your content is well-written and compelling.
With so many content-sharing channels now available, distributing content has never been simpler or more convenient. However, this does not imply that achieving the desired content marketing results is any easier.
There is no one-size-fits-all approach to content distribution. A distribution strategy that works for one marketer or company may not work for another. As a result, before you start sharing your content, you must clearly identify your target audience, your goals, and the appropriate distribution options.
Critical Things To Consider Before Distributing Content
You must be aware of how to deliver and share the right content to the right people at the right time in order to develop an effective content distribution strategy.
The following are a few essential things to consider before distributing content:
- The Type Of Content
Your objectives determine the type of content you should create and distribute. While all businesses want to make sales, you shouldn’t share sales-oriented content all of the time because some of your target customers may not be ready to buy right now.
Other goals, such as increasing brand awareness, customer engagement, and loyalty, require you to create and distribute content. When it comes to promoting your content, you must first determine what you want to accomplish with it and then plan your distribution strategy accordingly.
- Reach Out To The Right Audience
Most businesses need to target multiple buyer personas. When creating content, you may not be targeting all of your buyer personas. The best thing to do is reread the content and try to spot the characteristics of the persona it’s aimed at, such as age, gender, income, and purchasing habits.
After that, plan your content distribution strategy based on your information. Reaching out to the right audience has several advantages, one of which is that it generates leads that are easier to convert.
- Share The Content At The Right Time
Another factor to consider when distributing your content is the intended lifespan of your content. If you want to share evergreen content, you should do so on websites with a large following.
Knowing how long your content will last and how much demand there is for it allows you to plan an effective content distribution schedule and use the right distribution channels to maximize sales.
Powerful Content Distribution Strategies To Increase Web Traffic
Understanding which methods best suit your needs and purposes can be challenging with many options available. On the other hand, some content promotion strategies are more effective than others.
Here are a few effective strategies that can help you reach a wider audience and increase traffic to your website:
- Utilize Social Media
Social media has undoubtedly become one of the most powerful online platforms for content distribution in the current Digital era. You can either promote your content organically or through paid advertising on social media. You must share your content within the communities or circles you follow if you choose to do it organically.
People who enjoy your content will share it with their networks, creating a domino effect that can flood traffic, leads, and sales. You can invest in paid social to get quick and targeted traffic.
- Leverage The Power Of Influencers
Using influencers to differentiate your content from that of your competitors is one way to do so. Identify industry influencers, show them your content, and ask if they’d be willing to share it with their followers or leave feedback in the comments. If these influential figures choose to share your content, their followers will almost certainly look at it and possibly visit your website in search of similar content.
- Use Content Communities To Promote Your Content
Few content communities such as Bizsugar, Blog Engage, Inbound.org, Triberr, and others receive a lot of traffic. Getting your content noticed and driving traffic to your website is as simple as submitting it to these communities. On these websites, competition may be fierce, but if your content is exceptional, you should be able to stand out.
- Convert Your Content Into Different Media
Consider converting your content from text to other media such as PDFs, infographics, and videos if it was originally written in text. You can then share your content on various platforms, including YouTube, Vimeo, Scribd, and Slideshare. This will increase the visibility of your content and allow you to reach out to a broader range of people.
The extra effort is worth it just to watch YouTube. Because it is the second most popular search engine after Google, it provides you with an almost limitless supply of potential leads.
While great content is an integral part of good content marketing, it won’t help you unless it’s shared and seen. A good content distribution strategy will help you get your content in front of your target audience, allowing it to work its magic and bring more people to your website. Experiment with different techniques to see which ones produce the best results.