Emails have been the ever-green means of business communication. Knowing the best pointers of the data can promote the email content effectively and accomplish the intended results on time. 

Let us go ahead to know the best ways of using data for email marketing :

Studying the data across various marketing channels provides better insights into customers' interests and preferences. So, businesses have been focusing on gathering data through effective campaigns. 

Statistics reveal that nearly 70% of the businesses invest in email marketing for their greater efficiency in engaging the audience and growing. However, the data collected must be perfect. 

Significant data for email marketing 

Business marketers have to focus on the most prominent metrics enhancing the email marketing campaign. The best email marketing tools will provide access to the most valuable data. 

What are the significant factors in determining the success of an email marketing campaign? The click-through rates, open rates, bounce rates, subscribers count, and Return On Investment can be named some of them. 

These factors determine the engagement rate and how the emails are impacting the audience. 

Data comparison helps identify the changes that occurred over a specific time period and paves the path for growth opportunities.

A suggestive option would be to focus on only some important metrics as considering all the metrics would weaken the idea leading to significant loss of time and effort.

Set the benchmarks

Post gathering the metrics, one needs to set the benchmarks and monitor how the email marketing is attaining success over a specific period. 

Benchmarks serve as a reference for businesses to determine the success rate of email marketing. There could be some independent factors, and a proper study of them will help plan more refined ways to generate successful outputs. 

For instance, some emails could have a well-defined subject line, while the content might not be effective enough, and vice versa. 

Know the audience 

What if you receive emails that are irrelevant to you? You would build some bad impression, and, in case if it happens repetitively, you tend to unsubscribe so that you no longer receive any emails from their end. 

User demographics serve as a reference to check the quality and relevancy of the emails that keep posting across the user inboxes. Location, hobbies, attitudes are the few significant user demographics to be focused on to increase the chances of relevancy and avoid spam. 

Personalized emails

The user's name in the subject line is one way of personalization for increased click-through rates. Customize the user requirements to create more sense of personalization, and build a positive impression. Content can turn more personalized on some special occasions such as Birthdays and special events. 

ONPASSIVE's O-Post-Reach out to customers more effectively

How about an AI-driven email marketing tool for your business? Sounds interesting! ONPASSIVE's O-Post is an effective way of generating increased leads and conversion rates. Sending bulk emails serves as an effective feature.

The mailing software is designed with high-security standards that pave no chances to turn the emails into spam. Moreover, the products come with some exciting templates. 

Furthermore, the tool comes with excellent customer support, accurate email delivery, simple UI, enhanced content creation, high relevancy count, analytics, rich text formatting, and user-friendly solutions. 


No business can neglect using emails for business marketing needs. Such is the importance it carries. Using the data effectively can generate effective emails. Moreover, AI technology can yield outstanding results. Thinking about how to perform email marketing effectively. ONPASSIVE's email marketing with AI support can give about superb results with O-Post