Time has changed, and so does the needs. Running a nonprofit organization is not just about having a desire to bring change in society by serving disadvantaged beings and raising funds. It has become more than just a cause. It doesn’t matter if you run a social or animal welfare organization or an educational organization; how you maintain your nonprofit’s unique brand makes a real difference. A distinguished brand identity helps you gain recognition for your work; thereby, you can acquire credibility with your brand.
Any brand’s visual identity, such as graphics, logos, ads, etc., plays a significant role in all its marketing efforts. However, the logo of a nonprofit is not just for display. It has a more profound effect. It usually communicates your brand’s mission and values to people.
But how does simply a logo create traction? Think for a while; if a potential sponsor comes across your organization’s logo while scrolling a social media page, he might develop a desire to work with your organization. A compelling logo communicates effectively and creates a positive impression of your brand. Nevertheless, let’s see how to create an excellent nonprofit logo.
Making of an excellent nonprofit logo
More often, your logo is the first point of contact that your audience or prospective donors will have with your nonprofit. In addition, chances are more that viewers discover your nonprofit organization through social media or search engine (image) results. Thus, it becomes imperative for you to work towards making a good logo for your nonprofit organization.
You can engage your target audience through a uniquely designed logo. A vague but aesthetic logo might grab the viewer’s attention. Following are a few design ideas that may help you while designing your nonprofit logo:
Adding relevant design elements to your logo
A nonprofit logo with all relevant design elements helps your target audience to understand the vision and mission behind your nonprofit organization.
It doesn’t matter how noble is the cause behind your organization’s work. However, if you do not communicate effectively with your visual identifiers (as in logo and graphics), you won’t be able to add value to your brand’s vision. As not everyone will take out time to find out more about your brand, you need to ensure that your logo is as detailed as possible, including all relevant elements. Thereby your logo will speak about your organization’s mission and motive precisely.
Keeping a nonprofit logo as simple as possible
While designing a detailed logo is essential, it doesn’t imply that you need to provide a lengthy description or multiple design elements with your logo. Simplicity is the real key here. Express your logo creatively with fewer yet profound elements. For example, you can consider adding a short and crisp slogan alongside a striking symbol. It will help you add more value and meaning to your overall logo design.
Making a memorable logo
If you are willing to impact your nonprofit organization’s work, you need to start with making a striking logo. A minimalist logo design with relevant elements crafted with unique creativity can be hard to forget. Such a memorable logo can boost your brand image, thereby make your nonprofit organization’s identity more impactful.
Elements for creating a nonprofit logo
As of now, you must have got an idea how an excellent nonprofit logo looks like. So, head on to understand the essential elements that make an excellent nonprofit logo.
The name of your nonprofit logo is a vital element. So, make sure that it’s bold, pronounceable, and draw the viewer’s attention. Do not make it complicated but keep it straightforward and easy to remember.
If you have a long name, you can shorten it, including only initials. For example, the World Wildlife Fund is famously known as WWF.
If you couldn’t display your nonprofit’s mission through your brand name, you can consider offering a slogan that communicates your organization’s mission.
Use as few words as possible and communicate effectively about your nonprofit’s core mission. A good slogan supports the name and vision of your logo.
Colours are often at the core of any visual theme. However, while choosing colours for your nonprofit logo, make sure they are subtle and aligns with your brand’s visual identity. Avoid too bright or too dark colour themes.
Creating a great logo might feel overwhelming at first. However, it’s not as hard as you feel. Identify your target audience and perceive your brand through their eyes. You may develop an awesome logo for your nonprofit organization that communicates aptly about your values and mission. Get creative, design a simple, well-detailed logo that represents your brand the right way, and stay on people’s mind for a good reason.