blog marketing strategy

What is Blog Marketing?

Blog Marketing is a new and emerging form of Internet Marketing, which makes use of blogs as a channel for targeted content delivery. Blogs are the perfect vehicle for brand name recognition. They are easy to update and manage and also make your brand look ‘out there in a way that traditional brand promotions sometimes cannot match. With regular updates being pushed to blogs, business owners can ensure that their brand is credible. Even better, because of this very reason, business owners are more apt to engage with your posts and become regular readers.

Why is Blog Marketing good for your business? 

Business blog marketing also works great to attract potential customers. By creating a connection with readers, you can develop a relationship that can lead to sales. Every time you update your blog content, you create a need for your readers to read what you have written. That creates an effect that can attract readers to come back again to your blog. As your readers grow in number, your audience becomes larger and broader, leading to greater visibility of your brand. 

Essentials of a good Blog Marketing Plan

In addition to having your own unique blog posts, you will want to add some unique features to your site. Since your audience will be limited to readers within your niche, you should find ways to reach out to your audience and bring them to your company’s website. One way is to make your blog posts stand out from the rest. You can do this by using a different font or even including some special effects to make your writing appealing. For instance, you can include graphics or photographs that are visually appealing enough to catch the attention of your readers. Of course, you should remember that what is attractive to your audience is not necessarily what will get you the most sales, but it is important to make sure you are providing your readers with something they will find interesting.

What to do in Blog Marketing? 

Blogs have a strong pull on the Internet; they need to constantly be updated with content and unique information so that people always have something new and interesting to read. In the long run this will benefit your site, because readers will tend to come back again, increasing your ranking and search engine positioning. 

Advantages of Blog Marketing

Blog Marketing is easier when compared to other advertising media like newspapers, television, etc., and there is less effort required on the part of the blogger. Now, to be fair, the blogger can still create a compelling blog post and get it published on the Internet. And if done correctly, it allows for a higher traffic volume to the blogs, which will, in turn, bring more people to the blog (which will also increase sales, because of course, you would not be getting visitors otherwise. 

Disadvantages of Blog Marketing

There are two of the most common disadvantages of blogging: 

1. Cost 

2. Time 

The first disadvantage is related to the cost of setting up your own blog. When you add a content management system (CMS) to your blog, you’ll instantly increase its size and complexity, thus decreasing its worth. If you’re a beginner and don’t really understand how the CMS works, it can take up a lot of your time. You’ll be spending a lot of time adding new pages, maintaining the existing ones, and adding new features to the CMS. If you’re not familiar with the CMS at all, this can really put a damper on your business plan.

The second major disadvantage of blog marketing is related to time. If you’re an online marketer who is only starting out with a few blogs, you probably won’t have a lot of blogs to promote, thus creating a loss of prospective customers. While the amount of time that you have to dedicate to your blogs would naturally increase as your business grows, it would be prudent for you to give some thought to hiring services that would be able to manage and promote your blogs for you. This way, you’d be able to focus more time and attention on other aspects of your business, thus ensuring that your profits grow faster than you ever imagined.


As a beginner in blog marketing, one must be aware of the package that comes with it. It is imperative to understand that blogging is a strategy that requires time, effort, and patience in order to get the desired result. Blogs can come up with different technical aspects like linking URL, branding, CTA, and CTR, which can be easily monitored with the help of AI-powered tools like OTRIM and OTRACKER developed by ONPASSIVE. What is attractive to your audience is not necessarily what will get you the most sales, but it is important to make sure you are providing your readers with something they will find interesting in a perfect blog post that will gradually give you credibility and an online presence.