The age of visual culture is in, and it is here to stay for a long time. Visuals influence the behavior of a person and also deliver information far more efficiently than the written text. Not surprisingly, the better the visual, the more it drives engagement. Search engines are always in the hunt for ways to enhance the experience of searchers, and this has led to the rise of feature-rich modifications in search engines that can answer the queries of a searcher quite accurately.
Search engines, armed with smart AI-powered algorithms, let you search without even typing a single letter. They have also embarked on a new technique called visual search to let searchers search for a query.
What is Visual Search?
Akin to a voice search where it requires a person to speak to the voice identification device to search for a query, the visual search is done by clicking the picture of the object the person wants to know about. Although the technology of visual search is pretty new, it has already undergone a substantial amount of development and modifications.
This new search method not only assists a user in feeding curiosity but also provides an opportunity for marketers and retailers to target their ideal audience.
How does Visual Search (VS) work?
Visual Search takes the input in the form of a picture. Google Lens is one such perfect example enabling optical search applications.
When the user or searcher clicks on a photo of the object he/she wants to know about, the picture will be scanned by the VS application. Depending on the image, it might take a couple of seconds to scan, and once complete, the user will be presented with some results. With visual search, text and logos can also be scanned, to show valid results. The application also can translate phrases and words of the text into different languages.
Potential attached to visual search:
The applications of this new technology have unlimited possibilities for sure. Marketers, retail, and e-commerce can find a more significant potential attached to visual search technology in order to reach the right customers and promote their products to the different target audiences.
We give you a heads-up on how this modern tech feature can help marketers have the edge over their competitors.
Personalizing and improving shopping experience:
It is not just marketers who would benefit from this feature, but also the customers. They could search for a particular object if they have an image of it. This actionable insight also gives marketers what the customers are specifically looking for. Visual search doubles up as an effective merchandising strategy to personalize the entire shopping experience for users before the browsing phase.
Find insights on Social Media:
It is a known fact that social media sites are the best platforms or forums to gather ideas and learn about the current marketing trends, and this could open a massive opportunity for a marketer. Image analysis and visual search aid marketers to dig for the social feeds of themes, logos, and handy information that will help them to chart their next course of action.
Strategic Influencer Partnership:
Visual search or image recognition boosts influencer marketing. Marketers choose influencers after careful research. Image recognition could be used to analyze the sentiment of an influencer and their real-time engagement. With the insight gathered from visual search, marketers can choose the right influencer for their products and services.
In conclusion, though Visual search is pretty new for now, it has the potential to become the future of digital marketing and SEO. Visual search will become an integral part of the search soon and would deliver better search engine browsing experience in the near future. Watch out for the visual search.
Related: Get Biz-ready with Search Statistics